(Senior) Digital Advertising Manager (m/w/d)

About Us

Join us to create the beauty that moves the world!

As a global market leader and beauty tech pioneer, we are looking for talents who want to help shape our success story with passion and drive. In a constantly changing world, we identify the latest trends, act data-driven, and develop innovations that capture the zeitgeist. For us, beauty and technology merge into an unbeatable whole.

Our over 86,000 employees in approx. 150 countries are committed every day to making our vision of a sustainable and future-oriented beauty industry a reality.

We live a culture of learning, personal development, and entrepreneurship. We offer our employees numerous opportunities to expand their skills, take responsibility, actively shape their careers, and thus have a positive impact. With our long history of innovation and our commitment to sustainability, we set standards for responsible entrepreneurship.

Are you ready to help shape the beauty world of tomorrow? Then become part of our team.

Your Tasks

• Digital KPI Strategy: You translate classic marketing goals of our brands into measurable digital KPIs such as Reach, Viewability, Brandlift or CPX – in close cooperation with the Brand and Digital Advertising Team.
• Advertising Strategy & Planning: You develop precise advertising strategies, taking into account our Golden Rules and lead generation for the respective brand areas.
• Campaign Optimization: You get the most out of every campaign and advise our brands with data-driven recommendations for sustainable performance improvement.
• Smart Audiences & 1P Data: Together with our Insights Managers, you develop precise targeting strategies and maximize the use of our valuable first-party data.
• E-Commerce & ROI Steering: You optimize e-commerce media strategies, control budget allocation via ROI systems, and deliver regular campaign reports with clear recommendations for action.

Your Profile

• Bachelor's degree (or higher) and 2–5 years of experience in programmatic buying (Display, Video, Mobile) and/or in the AdManagers of Paid Social platforms (Meta, TikTok, Pinterest, SnapChat) – ideally from an agency environment.
• Hands-on campaign experience with Google DV360, ActiveAgent, AMZ DSP or Meta, as well as strong Excel skills for data-based work.
• Analytical mindset combined with a passion for Analytics & Consumer Insights – you make decisions based on data and drive digital transformation.
• Strong organizational talent and excellent time management – you juggle multiple projects simultaneously, meet tight deadlines, and consistently deliver top results.
• Strong communication skills and a collaborative work style – you build relationships across teams and convince brand teams with well-founded cases.

Our Offer:

• A permanent employment in a crisis-resistant, growing market with a comprehensive range of social benefits
• Attractive and competitive remuneration as well as voluntary profit sharing
• Individual personal and professional development, a steep learning curve, strong team spirit, and an open, cooperative corporate culture
• Diverse, national and international development perspectives

Diversity, Equal Opportunity & Inclusion

At L’Oréal, we know that true innovation and creativity arise from diversity. That's why we actively promote a work environment based on equal opportunity, diversity, and inclusion. We value the unique perspectives and talents of our employees as key to our success.

Discrimination or harassment of any kind, e.g., based on gender, skin color, religion, sexual orientation, gender identity, age, origin, disability, or other protected characteristics, is not tolerated here. Diversity and inclusion are firmly anchored in our corporate culture. If you want to learn more about this and our initiatives in this area, feel free to click here.