DG
Senior Digital Marketing
DiDi Global
Nigeria · On-site Full-time Senior Today
About the role
You'll put didii in front of every Nigerian who's tired of money stress. From paid acquisition to organic growth — you'll own the full digital funnel.
What you'll do
- Plan and execute digital campaigns across Google, Meta, Twitter/X, and TikTok
- Own performance marketing — CAC, LTV, ROAS — and optimize relentlessly
- Build and manage email/SMS marketing flows Brevo for user acquisition and retention
- Collaborate with content and design to produce high-converting creative assets
What we're looking for
- 3+ years running digital marketing campaigns in Nigeria fintech or consumer tech preferred
- Hands-on experience with Google Ads, Meta Business Suite, and analytics platforms
- You think in funnels, not just impressions — every naira spent must be justified
- Strong copywriting instincts and a feel for what resonates with young Nigerians
Skills
BrevoGoogle AdsMeta Business SuiteTikTok AdsTwitter Ads
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