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Senior Digital Marketing

DiDi Global

Nigeria · On-site Full-time Senior Today

About the role

You'll put didii in front of every Nigerian who's tired of money stress. From paid acquisition to organic growth — you'll own the full digital funnel.

What you'll do

  • Plan and execute digital campaigns across Google, Meta, Twitter/X, and TikTok
  • Own performance marketing — CAC, LTV, ROAS — and optimize relentlessly
  • Build and manage email/SMS marketing flows Brevo for user acquisition and retention
  • Collaborate with content and design to produce high-converting creative assets

What we're looking for

  • 3+ years running digital marketing campaigns in Nigeria fintech or consumer tech preferred
  • Hands-on experience with Google Ads, Meta Business Suite, and analytics platforms
  • You think in funnels, not just impressions — every naira spent must be justified
  • Strong copywriting instincts and a feel for what resonates with young Nigerians

Skills

BrevoGoogle AdsMeta Business SuiteTikTok AdsTwitter Ads

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