senior digital marketing consultant

Overview

LPL Financial is seeking a senior digital marketing consultant to join our marketing department. As the virtual chief marketing officer, you will be responsible for executing a digital marketing strategy for 15 LPL financial advisors, combining your knowledge of digital marketing with your business acumen to drive business growth.

Responsibilities

• Curate and implement digital marketing editorial calendars for each advisor's blog, e-newsletter, email campaigns, digital ads, and social media platforms
• Generate an evaluation to consistently maintain each advisor's website and blog to enhance as needed
• Implement lead generation, niche prospecting processes, and workflow for implementations to each advisor and their practice
• Establish and measure ROI and KPIs such as email CTR, social media engagement, and website traffic
• Learn and produce each advisor's marketing plan based on advisor preferences
• Schedule and host regular weekly or bi-weekly discussions with the advisors
• Collaborate with the advisor's office staff to ensure cohesive messaging and communications
• Collaborate with compliance to ensure the content, brand, and messaging are approved
• Conduct market research and share discoveries with each advisor
• Work as a liaison to digital vendors
• Work with LPL's current tools to integrate them into the overarching plan
• Provide feedback and program enhancements from the advisors

Qualifications

• 3-5 years of experience in marketing and digital marketing
• Excellent written and verbal communication skills
• Excellent project management and organizational skills
• Solid understanding of e-commerce, PPC, SEO & SEM
• Solid knowledge of CRM, inbound marketing tools, and web management
• Working knowledge of web design principles, best practices, and content management platforms
• Good understanding of digital marketing tools such as Google Analytics, Google Adwords, and Hubspot

Benefits

• Competitive base salary range: $76,864-$128,106/year
• Comprehensive Total Rewards package, including 401K matching, health benefits, employee stock options, paid time off, volunteer time off, and more
• Opportunity to work with a leading financial services company
• Collaborative and innovative work environment
• Professional development and growth opportunities
• Access to cutting-edge resources and technology
• Flexible work arrangements and work-life balance