Digital Marketing Specialist

About

As a Digital Marketing Specialist, your role involves developing and executing digital marketing strategies to enhance brand awareness and drive traffic to the company's website. You will be responsible for managing the organization's social media presence on various platforms, creating engaging content and campaigns. Moreover, your duties will include designing and implementing effective online advertising campaigns utilizing platforms such as Google AdWords and Facebook Ads Manager. You will collaborate with cross‑functional teams to align digital marketing initiatives with overall business objectives. Additionally, you will analyze campaign performance through tools like Google Analytics to identify areas for enhancement.

Responsibilities

• Develop and execute digital marketing strategies to boost brand awareness and website traffic.
• Manage the organization’s social media presence across platforms (e.g., Facebook, YouTube, Instagram, Google Ads).
• Create engaging content and campaigns for social media and other digital channels.
• Design and implement online advertising campaigns using Google AdWords and Facebook Ads Manager.
• Collaborate with cross‑functional teams to ensure digital initiatives align with business objectives.
• Analyze campaign performance with Google Analytics and recommend improvements.

Requirements

• 3‑4 years of experience in digital marketing or a related field.
• Proficiency in managing multiple social media platforms (Facebook, YouTube, Google Ads, Instagram) for business purposes.
• Minimum of 3 years of relevant experience.

Compensation

• Salary range: 19,000.00 – 25,000.00 per month.

Location

• In‑person work location.