Senior Digital Marketing Manager - SEO & Content

Our client, a dynamic e-commerce business, is seeking a highly skilled Senior Digital Marketing Manager specializing in SEO and Content Marketing to join their team. This role will be instrumental in driving organic growth, enhancing online visibility, and creating compelling content strategies that resonate with target audiences. You will be responsible for developing and executing comprehensive SEO strategies, including keyword research, on-page and off-page optimization, and technical SEO audits. A key focus will be on content creation and management, including blog posts, website copy, social media content, and other marketing collateral that drives engagement and conversions.

Key responsibilities include analyzing website traffic and performance metrics to identify opportunities for improvement. You will stay abreast of the latest SEO trends and algorithm updates, adapting strategies accordingly. Collaborating with the design and development teams to implement SEO best practices and ensure website technical health will be crucial. The ideal candidate will have a proven track record of successfully increasing organic search rankings and driving qualified traffic. Strong content marketing skills, including writing, editing, and content strategy development, are essential. You will also manage external content creators and agencies as needed.

Qualifications: A Bachelor's degree in Marketing, Communications, Business, or a related field. Minimum of 6 years of experience in digital marketing, with a strong emphasis on SEO and content marketing. Demonstrable success in developing and executing effective SEO strategies that have resulted in significant organic growth. Proficiency with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics, Google Search Console) and content management systems (CMS). Excellent writing, editing, and communication skills. Strong analytical and problem-solving abilities. Experience with paid search (PPC) and social media marketing is a plus. This hybrid role requires you to be in the **Cape Town, Western Cape, ZA** office for key strategy meetings and team collaboration, with the flexibility to work remotely for other tasks. We offer a competitive salary, opportunities for professional development, and the chance to make a significant impact on our client's online presence. Join our team and help us achieve new heights in digital marketing.

Location: Cape Town, Western Cape, ZA