Senior Paid Media Specialist

Clear to Launch Healthcare Marketing (cleartolaunch.com) helps dental and healthcare practices grow through performance-driven paid media strategies. We manage large-scale Google, Facebook, Instagram, TikTok, YouTube, Display, etc. programs for healthcare practices across the United States, with a relentless focus on ROI, lead quality, and sustainable growth.

About the Role

This is a senior, hands-on paid media role. You will own the day-to-day performance of multiple client accounts, make optimization decisions independently, and partner closely with the Digital Marketing Lead on strategy, scaling, and problem-solving.

You are not just maintaining campaigns, you are expected to diagnose issues, recommend changes, and improve performance across all platforms. Experience with healthcare or lead-generation advertising is strongly preferred but not required.

Key Responsibilities

Campaign Ownership & Optimization

• Own and optimize paid media campaigns, on a regularly scheduled basis and as needed.
• Independently manage bids, budgets, keywords, audiences, and creative testing to improve CPL, ROAS, and lead quality.
• Monitor performance daily and proactively identify trends, risks, and opportunities.
• Conduct structured A/B testing across ad copy, landing pages, audiences, and campaign types.
• Audit underperforming accounts and implement corrective strategies efficiently.

Budget & Performance Management

• Manage and optimize spend across the client portfolio.
• Ensure accurate daily and weekly pacing and efficient budget allocation.
• Confidently scale winning campaigns and throttle underperforming ones.
• Flag performance issues early and propose solutions, not just problems.

Strategy & Collaboration

• Collaborate with the Digital Marketing Lead on account strategy, scaling plans, and testing frameworks.
• Participate in account performance reviews and internal strategy discussions.
• Provide input on campaign structure, targeting approaches, and platform best practices.
• Help elevate internal standards and contribute to process improvements.

Tools & Technical Execution

• Use Google Ads Editor extensively for bulk builds and optimizations.
• Ensure clean account structure and naming conventions across platforms.
• Support and validate conversion tracking using Google Tag Manager and platform pixels.
• Perform QA checks on tracking, launches, and major changes.

Reporting & Documentation

• Contribute to internal performance reporting using DashThis and Google Sheets.
• Clearly document account changes, insights, and action items in Asana.
• Communicate performance clearly and concisely to internal stakeholders.

Required Qualifications

• 4+ years of hands-on paid media experience, preferably in an agency or multi-client environment.
• Deep experience with Google Ads (Search, PMax, Display) and Meta Ads Manager.
• Strong working knowledge of Google Analytics 4 (GA4), including event-based tracking, conversion configuration, funnel analysis, and cross-channel performance validation.
• Proven ability to manage and optimize lead-generation campaigns with real budgets.
• Strong understanding of conversion tracking, attribution, and funnel performance.
• High attention to detail with the ability to manage multiple accounts simultaneously.
• Strong analytical mindset, able to explain why performance changed, not just what changed.
• Excellent written and spoken English.

Success in This Role Looks Like

• Accounts are stable, well-structured, and improving month over month.
• Budgets are paced accurately with minimal intervention.
• Performance issues are identified early and addressed proactively.
• You operate with a high degree of autonomy and ownership.
• The Digital Marketing Lead trusts you to “run with it.”

Why Work With Us

• Long-term, stable role with a growing U.S. marketing agency
• Flexible hours, you choose your schedule
• Work in a supportive, system-driven team
• Clear tasks, SOPs, and growth potential