Senior Paid Social & Digital Performance Manager

About

Our client is seeking a highly performance-driven and analytically strong Senior Paid Social & Digital Performance Manager to lead and scale its global paid social.

KEY RESPONSIBILITIES

Paid Social & Performance Leadership (Primary Focus - ~60%)

• Own and lead the global paid social strategy, with a strong emphasis on Meta Business Manager (Facebook & Instagram), and secondary platforms where relevant.
• Design, execute and continuously optimize performance-driven paid campaigns aligned with eCommerce, traffic and conversion goals.
• Act as the technical expert on paid social:
  • Campaign structure, audience segmentation, retargeting, lookalikes
  • Creative testing frameworks
  • Budget allocation and scaling strategies
• Analyze performance deeply and translate data into clear optimization actions to maximize ROI.
• Support global and wholesale partners in executing localized paid activations, ensuring consistency and best practices.

Organic Social & Content Oversight (Strategic Guidance)

• Provide strategic direction and vision for organic social media, ensuring alignment with paid media objectives and brand priorities.
• Collaborate with internal content teams responsible for content creation and publishing.
• Ensure consistency in tone of voice, visual standards and storytelling across platforms.
• Guide the use of platform-native formats (Reels, Stories, TikToks, Lives) from a performance and engagement perspective, without being the main content producer.

Influencer & Partnership Alignment

• Define the strategic framework for influencer and partnership activations in alignment with brand and performance goals.
• Work closely with the team or person in charge of managing influencers and partnerships.
• Ensure influencer activations are well integrated into the broader paid and organic ecosystem (e.g. amplification, whitelisting, paid usage).

Reporting, Insights & Optimization

• Deliver monthly and quarterly performance reports with clear insights and recommendations for leadership.
• Track and analyze KPIs across paid and organic: reach, engagement, traffic, conversions, CAC, ROAS and ROI.
• Monitor competitors, platform evolutions

PROFILE

• Min 7 years of experience in paid social, digital performance or growth marketing, ideally within luxury, beauty or lifestyle brands.
• Strong technical expertise in Meta Business Manager is essential; hands-on experience optimizing paid social at scale.
• Solid experience with TikTok Ads, Google Analytics and performance tracking tools.
• A performance-first mindset, combined with the ability to understand and guide brand storytelling.
• Comfortable acting as a strategic lead, coordinating with content, influencer and creative teams rather than executing everything alone.
• Analytical, data-driven and ROI-oriented, yet able to collaborate with creative profiles.
• Fluent in English; French is a strong plus.
• Experience mentoring or guiding junior team members is a plus.

#LI-Hybrid

Required Experience Levels:

• 6-10 years
• 11-20 years
• 21 years of experience and more

Required Skills:

• Facebook
• Instagram
• Google Analytics