Senior Direct Marketing Designer

About The Position

We are seeking a Senior Direct Marketing Designer who specializes in creating high-performing design assets for ticketed events, campaigns, and consumer promotions. This role will support the Events Marketing team and collaborate closely with Performance Marketing, Brand Strategy, and Sales to bring campaigns to life through design that drives results.

Key Responsibilities:

• Design visually compelling, conversion-optimized assets for email, paid social, digital ads, postcards, landing pages and other direct marketing channels
• Partner with marketing leads to develop creative variations for A/B testing and iterating based on performance data
• Create scalable design systems and templates for multi-channel campaigns (e.g., Early Bird sales, loyalty offers, final call, etc.)
• Ensure that all assets are aligned to brand guidelines while optimized for direct response
• Contribute to campaign strategy by offering insights into layout hierarchy, CTA prominence, and attention-capturing formats

What Success Looks Like:

• Increased engagement and conversion rates on direct marketing materials
• Shorter turnaround times from concept to execution during high-volume periods
• Clear, actionable creative that aligns with direct marketing goals and consumer behavior

In-office Expectations:

This position is hybrid, in-office three days per week at the People Inc. headquarters in New York City, with the ability to work remotely for up to two days.

About The Team:

The Design Group at People Inc. brings together multiple teams supporting Revenue & Marketing Design, Brand & Editorial Design, Product & UX Design, Design Systems, Creative Operations, Transactional Creative, and Events.

Within the group, the Events team leads the creation and execution of Signature Events across the People Inc. brand portfolio, including marquee experiences such as the Food & Wine Classic in Aspen and Charleston and Travel + Leisure’s World’s Best Summit, among others.

About The Positions Contributions:

70% Direct Response Campaign Design & Performance Optimization

• Design conversion-focused creative across email, paid social, digital ads, landing pages, and print
• Develop and iterate creative variations for A/B and multivariate testing
• Apply best practices in hierarchy, CTA prominence, urgency framing, and offer clarity to drive measurable response
• Translate campaign strategy into scalable visual executions for promotions (e.g., Early Bird, loyalty, last-chance)
• Monitor performance insights and proactively evolve creative to improve KPIs

Expected Measurable Results:

• Increased CTR, CVR, and revenue contribution from marketing creative
• Demonstrated uplift from creative testing initiatives
• Reduced performance variability across campaign launches

30% Systems, Brand Alignment & Campaign Execution Efficiency

• Build and maintain modular templates and scalable design systems for high-volume campaign production
• Ensure all creative aligns with brand standards while remaining optimized for direct response channels
• Improve speed-to-market through repeatable frameworks and production efficiencies
• Collaborate cross-functionally with Events Marketing, Brands, and Sales to ensure clarity and consistency

Expected Measurable Results:

• Faster turnaround from brief to launch during peak campaign cycles
• Increased creative consistency across channels
• Reduced production bottlenecks and rework

Education:

Bachelor’s Degree or equivalent professional experience in Graphic Design, Visual Communications, or Marketing

Experience:

3-5 Years Experience as a designer within the direct marketing space

Specific Knowledge, Skills, Certifications And Abilities:

• Proficiency in Adobe Creative Suite and Figma
• Strong typography, print, and editorial design skills
• Proven digital design experience, including social-first content and short-form video (Reels, TikTok)
• Experience designing for direct marketing campaigns
• Ability to work effectively in fast-paced, deadline-driven environments with shifting priorities
• Strong communication skills; comfortable collaborating with executives, sponsors, vendors, and external partners.

Preferred / Nice-to-Have Qualifications

• Publishing or media industry experience
• SMS / lifecycle marketing design experience
• Motion graphics and animation skills
• Illustration capabilities
• Web design experience

Assignment Details:

• 40 hours a week
• Start date: 6/1/2026
• End date: 6 months with potential to extend
• Hourly Rate: $65-75
• Location: NYC, LA

People Inc. is the largest print and digital publisher in America. Nearly 200 million people trust us each month to help them make decisions, take action, and find inspiration. People Inc.'s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, Travel + Leisure, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living.

Please be aware of fraudulent recruiters offering opportunities at People Inc. If you are in conversations about a job opportunity and wish to confirm its validity, please reach out directly to [email protected].