Direct Response Writer & Creative Lead

Key Responsibilities

• Develop original campaign concepts and identify compelling market narratives
• Write conversion-focused copy for various marketing materials to drive member upgrades
• Collaborate cross-functionally to refine messaging and implement multi-touch campaigns

Required Qualifications

• 5+ years of experience in writing direct response financial services copy
• Understanding of the experienced investor mindset and financial narratives
• Ability to think in Big Ideas and create compelling, urgent investment angles
• Performance-driven with a focus on improving campaign results
• Data-fluent with the ability to interpret performance signals and apply learnings