Senior Director, B2B Marketing Transformation

About the Role

Lead the B2B marketing transformation at Gartner as a Senior Director. Elevate advertising strategies and provide insights that drive meaningful business impact.

Joining Gartner's Business and Technology Insights group, you will serve as a trusted advisor for B2B CMOs. This role emphasizes the development of innovative advertising strategies, including media planning and channel selection. You will guide clients through the complexities of the AdTech ecosystem while conducting evaluative research to enhance marketing technology practices.

Key Responsibilities

• Create insightful, actionable content for client engagement
• Develop and analyze media strategies linking marketing goals
• Guide CMOs in optimizing performance of media activities
• Research and predict market trends for strategic client advice
• Mentor junior analysts and improve research processes

Requirements

• 12+ years in relevant industry experience
• Proven leadership in B2B marketing roles
• Strong expertise in media strategy and audience validation
• Excellent communication and presentation skills
• Ability to travel up to 25% as required

Bring your analytical skills and strategic mindset to transform Gartner's B2B marketing efforts. #J-18808-Ljbffr