Sr Email & CRM Marketing Manager

About the Role

We’re looking for a Sr Email & CRM Marketing Manager who will own the strategy and execution of lifecycle programs that turn our database into pipeline and our customers into advocates.

You’ll design and launch nurture journeys, newsletters, ABM-aligned sequences, and customer lifecycle programs—all focused on reaching enterprise healthcare buyers and supporting sales with high-quality engagement at every stage of the funnel.

You’ll be equally comfortable in strategy and execution, able to take a program from initial concept through build, launch, measurement, and optimization.

You’ll also play a key role in developing the segmentation logic, journey architecture, and lifecycle infrastructure that make every send relevant rather than noisy—across new logos, expansion, and customer marketing motions.

This is a highly cross-functional role collaborating closely with our email/CRM agency, demand generation, sales, product marketing, customer marketing, and revenue ops to build journeys that resonate with complex buying committees and our 250+ health system customer base, meeting clinicians, executives, and partners where they are.

Responsibilities

• Build and execute full-funnel email and lifecycle programs across nurture, newsletter, ABM, and customer marketing motions, leveraging AI tools for segmentation, personalization, and content iteration to drive engagement and pipeline growth
• Own the email and CRM roadmap—define the segmentation logic, journey architecture, and cadence rules that make every touchpoint feel timely and earned
• Develop campaign briefs, timelines, and project plans, ensuring smooth, on-time delivery with clear ownership and accountability across nurture builds, newsletter cycles, and lifecycle launches
• Partner closely with the demand gen and sales to translate buyer personas and pipeline needs into templated and triggered sequences for priority accounts—equipping reps with personalization tokens, dynamic content, and follow-ups that compound over the cycle
• Collaborate with creative, product marketing, and customer marketing to develop messaging and assets that speak directly to enterprise audiences and to our existing customer base from executives to end-user clinicians
• Own deliverability, governance, and the data layer—maintain sender reputation, manage suppression and consent, monitor inbox placement, and partner with marketing ops on lead routing, scoring, attribution, and CRM data quality
• Manage performance metrics across opens, CTR, MQL conversion, pipeline influence, and revenue contribution, grounding decisions in real-world data and translating insights into clear, prioritized next steps
• Run a disciplined experimentation program across subject lines, send times, content, CTAs, and segmentation—bringing rigor and transparency to what’s actually moving the needle

Benefits

• Flexible working hours — we care more about what you accomplish than what specific hours you’re working
• Remote work environment
• Unlimited PTO, plus 12 national holidays
• Equity for all new employees
• 16 weeks paid parental leave, for all employees
• Generous equipment budget for your home office setup ($1600)
• Opportunity to work and grow with talented individuals, and have ownership and impact at a high growth startup