Senior Google Ads Specialist

About

Join a fast-scaling remote organization where performance marketing, innovation, and measurable impact drive growth. This role is ideal for a data-driven digital advertising expert who thrives on owning campaigns end-to-end and turning insights into revenue. You will manage high-performing acquisition strategies across major paid media platforms, optimize customer journeys, and continuously test new ideas using analytics and AI-powered tools. Working in a collaborative and agile environment, you will have the freedom to experiment, scale winning strategies, and influence broader marketing performance. The position offers strong ownership, career progression, and the chance to contribute to products that improve people’s lives worldwide. If you are passionate about paid search excellence and growth marketing, this is an exciting next opportunity.

Accountabilities

• Own the full strategy, execution, and performance of Google Ads and Microsoft Advertising campaigns for a portfolio of products.
• Manage multi-channel paid acquisition efforts across Search, Shopping, Display, YouTube, and other relevant formats.
• Build and optimize campaign funnels to improve traffic quality, conversions, customer acquisition cost, and ROI.
• Analyze campaign data using platforms such as GA4, Looker Studio, Power BI, or similar tools to guide decisions.
• Scale successful offers and audiences while maintaining profitability targets.
• Use AI tools to generate, test, and refine creatives, ad copy, videos, and landing page concepts.
• Run continuous A/B testing across ads, audiences, bidding strategies, and funnel elements.
• Conduct market, competitor, and customer research to uncover growth opportunities and improve positioning.
• Identify automation opportunities using scripts, AI workflows, and third-party tools to improve efficiency.
• Share insights, performance learnings, and scaling opportunities with the broader team through regular collaboration.

Requirements

• Proven experience managing and scaling Google Ads campaigns with strong performance results.
• Hands-on expertise with Microsoft Advertising (Bing Ads) or other paid search platforms.
• Strong understanding of PPC strategy, bidding models, audience segmentation, and conversion optimization.
• Advanced analytical skills with experience using GA4, Looker Studio, Power BI, or equivalent reporting tools.
• Demonstrated success managing budgets while maintaining profitable ROI or ROAS targets.
• Experience running structured A/B tests and interpreting results to improve campaign outcomes.
• Familiarity with AI tools for creative production, automation, or campaign optimization.
• Strong knowledge of landing page optimization, funnel strategy, and user acquisition journeys.
• Excellent communication skills with the ability to explain performance insights clearly.
• Self-driven, highly organized, adaptable, and comfortable working in a remote high-growth environment.

Benefits

• Fully remote work environment with flexibility.
• Home office allowance and choice of MacBook or Windows-based workstation.
• Health and wellness budget to support personal well-being.
• 25+ working days of paid holiday annually.
• 2 paid volunteering days each year for community impact or personal growth.
• Ongoing learning and personal development opportunities through online training.
• Clear career growth opportunities based on performance and contribution.
• Annual achievement bonus tied to company success.
• Exclusive access to company wellness products and additional perks.
• Engaging remote culture with team-building activities, online events, and strong collaboration.