Senior Integrated Marketing Manager
CoreWeave
About the role
About CoreWeave
CoreWeave is The Essential Cloud for AI™. Built for pioneers by pioneers, CoreWeave delivers a platform of technology, tools, and teams that enables innovators to build and scale AI with confidence. Trusted by leading AI labs, startups, and global enterprises, CoreWeave combines superior infrastructure performance with deep technical expertise to accelerate breakthroughs and turn compute into capability. Founded in 2017, CoreWeave became a publicly traded company (Nasdaq: CRWV) in March 2025. Learn more at www.coreweave.com.
What You'll Do
CoreWeave's Marketing team shapes the narrative and growth engine behind one of the fastest‑scaling companies in cloud infrastructure. We operate at the intersection of storytelling, data, and enterprise GTM execution—collaborating closely across Marketing, Sales, Product, and Operations to reach sophisticated technical and executive audiences. CoreWeave supports some of the most demanding workloads in the world, partnering with leading AI‑driven and enterprise customers as we scale globally.
About the Role
CoreWeave is seeking a Senior Integrated Marketing Manager to architect our enterprise demand generation strategy as we expand deeper into complex, long‑cycle customer segments. In this role, integrated marketing is the engine through which demand generation is designed and scaled.
- Senior individual contributor role for a strategic marketer who thrives on designing full‑funnel, persona‑driven campaigns that influence multi‑stakeholder buying committees.
- Define how enterprise buyers experience CoreWeave—from first touch through pipeline—by connecting personas, messaging, channels, and demand programs into cohesive, scalable journeys.
- Operate as a strategic advisor and partner to Sales and GTM teams, with significant autonomy and influence over how enterprise demand is generated, measured, and optimized across segments and regions.
Key Responsibilities
- Own the strategy and architecture of enterprise integrated demand generation campaigns across the full funnel.
- Design persona‑based buyer journeys that address long, non‑linear, multi‑stakeholder decision cycles.
- Translate enterprise buyer insights into clear, compelling narratives for both technical and executive audiences.
- Partner closely with Sales, Product Marketing, RevOps, and other GTM teams to align campaigns with enterprise sales motions.
- Establish scalable campaign frameworks that drive awareness, engagement, and pipeline growth across multiple segments.
- Evaluate and evolve campaign effectiveness using engagement, journey, and pipeline signals—not just lead volume.
First 90 Days
- Build a deep understanding of CoreWeave's enterprise buyers, sales motions, and GTM priorities.
- Assess existing demand generation programs.
- Establish strong partnerships across Marketing, Sales, and RevOps.
- Define a clear, scalable enterprise integrated campaign framework aligned to personas and long‑cycle buying journeys.
- Begin activating priority campaigns.
- Put measurement in place to evaluate engagement and pipeline impact, setting the foundation for how enterprise demand generation scales across the organization.
Who You Are
- 7‑10 years of experience in B2B integrated marketing, demand generation, or campaign strategy, with a strong enterprise focus.
- Proven expertise designing full‑funnel, persona‑driven campaigns for complex technologies.
- Deep understanding of enterprise buyer behavior, buying committees, and long‑cycle sales processes.
- Strong cross‑functional collaborator with experience partnering closely with Sales and GTM stakeholders.
- Comfortable translating complex insights into clear narratives and campaign strategy.
- Experience using journey mapping (Figma, Lucidchart, or similar) and collaboration tools (Monday, Asana, or similar).
- Experience partnering with RevOps on full‑funnel attribution and pipeline measurement.
- Familiarity with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot).
Preferred
- Experience in cloud infrastructure, SaaS, IT, or developer‑focused products or offerings.
- Exposure to ABM and intent‑based marketing strategies, and familiarity with ABM platforms (e.g., 6Sense, Demandbase).
- Experience supporting enterprise sales teams on long‑cycle, high‑value deals.
Why CoreWeave?
At CoreWeave, we work hard, have fun, and move fast! We're in an exciting stage of hyper‑growth that you will not want to miss out on. We're not afraid of a little chaos, and we're constantly learning. Our team cares deeply about how we build our product and how we work together, which is represented through our core values:
- Be Curious at Your Core
- Act Like an Owner
- Empower Employees
- Deliver Best‑in‑Class Client Experiences
- Achieve More Together
We support and encourage an entrepreneurial outlook and independent thinking. We foster an environment that encourages collaboration and provides the opportunity to develop innovative solutions to complex problems. As we get set for takeoff, growth opportunities within the organization are constantly expanding. You will be surrounded by some of the best talent in the industry, who will want to learn from you, too. Come join us!
Compensation
- Base salary range: $135,000 – $198,000.
- Starting salary determined based on job‑related knowledge, skills, experience, and market location.
- Total rewards package includes a discretionary bonus, equity awards, and a comprehensive benefits program (all based on eligibility).
What We Offer (Benefits)
- Medical, dental, and vision insurance – 100 % paid for by CoreWeave
- Company‑paid Life Insurance
- Voluntary supplemental life insurance
- Short and long‑term disability insurance
- Flexible Spending Account (FSA)
- Health Savings Account (HSA)
- Tuition Reimbursement
- Ability to participate in Employee Stock Purchase Program (ESPP)
- Mental Wellness Benefits through Spring Health
- Family‑Forming support provided by Carrot
- Paid Parental Leave
- Flexible, full‑service childcare support with Kinside
- 401(k) with a generous employer match
- Flexible PTO
- Catered lunch each day in our office and data‑center locations
- Casual work environment
- Work culture focused on innovative disruption
Our Workplace
- Hybrid work environment is the priority; remote work may be considered for candidates located more than 30 miles from an office, based on role requirements for specialized skill sets.
- New hires will be invited to attend onboarding at one of our hubs within their first month.
- Teams also gather quarterly to support collaboration.
Legal & Compliance
California Consumer Privacy Act – California applicants only
Equal Opportunity Employer
CoreWeave is committed to fostering an inclusive and supportive workplace. All qualified applicants and candidates will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information.
Reasonable Accommodations
As part of this commitment and consistent with the Americans with Disabilities Act (ADA), CoreWeave will ensure that qualified applicants and candidates with disabilities are provided reasonable accommodations for the hiring process, unless such accommodation would cause an undue hardship. If reasonable accommodation is needed, please contact: careers@coreweave.com.
Export Control Compliance
This position requires access to export‑controlled information. To conform to U.S. Government export regulations applicable to that information, the applicant must either be:
- (A) a U.S. person (U.S. citizen or national, U.S. lawful permanent resident, refugee under 8 U.S.C. § 1157, or asylee under 8 U.S.C. § 1158), or
- (B) eligible to access the export‑controlled information without a required export authorization, or
- (C) eligible and reasonably likely to obtain the required export authorization from the applicable U.S. government agency.
CoreWeave may, for legitimate business reasons, decline to pursue any export licensing process.
Requirements
- 7-10 years of experience in B2B integrated marketing, demand generation, or campaign strategy, with a strong enterprise focus
- Proven expertise designing full-funnel, persona-driven campaigns for complex technologies
- Deep understanding of enterprise buyer behavior, buying committees, and long-cycle sales processes
- Strong cross-functional collaborator with experience partnering closely with Sales and GTM stakeholders
- Comfortable translating complex insights into clear narratives and campaign strategy
- Experience using journey mapping (Figma, Lucidchart, or similar) and collaboration tools (Monday, Asana, or similar)
- Experience partnering with RevOps on full funnel attribution and pipeline measurement
- Familiarity with CRM and marketing automation platforms (Salesforce, Marketo, HubSpot)
Responsibilities
- Own the strategy and architecture of enterprise integrated demand generation campaigns across the full funnel
- Design persona-based buyer journeys that address long, non-linear, multi-stakeholder decision cycles
- Translate enterprise buyer insights into clear, compelling narratives for both technical and executive audiences
- Partner closely with Sales, Product Marketing, RevOps, and other GTM teams to align campaigns with enterprise sales motions
- Establish scalable campaign frameworks that drive awareness, engagement, and pipeline growth across multiple segments
- Evaluate and evolve campaign effectiveness using engagement, journey, and pipeline signals not just lead volume
Benefits
Skills
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