Senior Lead Gen & Performance Marketing Manager (m/w/d) Standort Hamburg

About

As a Senior Lead Gen and Performance Marketing Manager, you will play a central role in the conception, implementation, and scaling of our performance marketing activities. You will not only be responsible for campaigns but will actively shape holistic B2B growth setups with a direct impact on our clients' pipeline and revenue.

Responsibilities

Your Role in Our Team:

• You will develop, manage, and optimize lead generation and performance marketing strategies and campaigns across relevant channels (LinkedIn, Meta, Google, etc.) with a clear focus on lead quality and business impact.
• You will take end-to-end responsibility for the lead generation and performance marketing setups of individual clients – from strategy to operational implementation to reporting.
• You will plan and manage media budgets, analyze performance KPIs (e.g., CPL, lead quality), and derive concrete optimization measures.
• You will act as an equal sparring partner for clients, advising on channel strategies, scaling potentials, and the integration of marketing & sales.
• You will conceptualize target group, keyword, and funnel analyses, deriving cross-channel campaign and activation strategies from them.
• You will set up clean tracking and measurement concepts (e.g., conversion tracking, Google Tag Manager, Analytics, UTM setups) and ensure high data quality.
• You will analyze campaign and funnel data, interpret results, and present actionable recommendations to our clients and internal teams.
• You will work closely with our content specialists and provide impetus for content concepts along the entire funnel – from awareness and lead magnets to sales-related assets.
• You will support the development and optimization of landing pages, creatives, ads, and content formats – with a clear focus on performance and conversion.
• You will continuously test new channels, formats, tools, and AI-supported approaches to further increase reach, lead quality, and ROI.
• You will actively contribute to the further development of our internal performance marketing standards, frameworks, and best practices, bringing your expertise to the team.

Requirements

Your Profile:

• You have a completed degree in Marketing, Communications, Business, or a comparable qualification.
• You have 6-8 years of relevant professional experience in performance marketing or B2B lead generation – ideally in an agency or consulting environment.
• You have in-depth experience in planning, implementing, and scaling lead generation campaigns (LinkedIn Ads, Meta Ads, Google Ads).
• You have excellent knowledge of web and campaign tracking (Google Tag Manager, Analytics, UTM tracking, reporting tools).
• You have a good understanding of B2B lead and funnel processes and know how lead generation, content, automation, and sales work together.
• You think in terms of business goals and have experience with KPIs across the entire funnel – from lead generation to pipeline and revenue contribution.
• You enjoy making data-driven decisions and presenting complex contexts in an understandable way.
• You are tech-savvy, curious about new tools, and have initial experience with AI-supported solutions in performance marketing.
• You work independently, structured, and solution-oriented, while also having a high degree of team and customer orientation.
• You communicate clearly, confidently, and persuasively – fluent in German and very proficient in English.

Benefits

Your Advantages:

• You will work on holistic B2B growth setups where performance marketing directly contributes to pipeline and revenue.
• You will have real creative freedom and influence on strategies, client projects, and internal standards.
• You will work with the latest technologies and tools – both for our clients and internally.
• You will benefit from high development potential through regular feedback, professional exchange, and challenging client projects.
• International clients with high industry diversity.
• Flat hierarchies, short decision-making processes, and an open, collegial work environment.
• A strong team that impresses not only professionally but also personally – including regular team events.

Contact

We look forward to receiving your application, including your CV and personal (motivation) letter.