Marketing Analytics and Revenue Operations Senior Lead

About

At Kyndryl, we design, build, manage and modernize the mission‑critical technology systems that the world depends on every day. So why work at Kyndryl? We are always moving forward – always pushing ourselves to go further in our efforts to build a more equitable, inclusive world for our employees, our customers and our communities.

Role

The Marketing Analytics and Revenue Operations Senior Lead is a strategic, hands‑on analytical leader responsible for driving insight generation across our B2B marketing organization. This role helps the business understand business growth through the lens of marketing channels. It will evaluate how to accelerate that growth by analyzing performance across channels, audiences, and the full marketing funnel. In this role you will compare performance across email, events, paid media, digital programs, and other B2B channels. You will also identify where the marketing organization should invest, optimize, or shift spend and provide regular insights to channel owners to improve efficiency and ROI.

The Senior Lead may oversee a small team of 1‑3 analysts and senior analysts and will work directly with marketing teams to deliver recommendations, build dashboards, automate insights, and support data‑driven decision‑making across the organization. This includes automating reporting and surfacing actionable insights for marketing and sales stakeholders while ensuring data accuracy, consistency, and usability across CRM, marketing platforms, and data warehouses. The role requires partnering with operations and engineering teams to improve data flows, data models, and quality.

You will be responsible for intimate knowledge of our marketing platforms, reviewing APIs and data conformance, defining metadata strategies, and simplifying the output to communicate to the marketing teams. You will lead analytics projects from start to finish, including developing attribution systems, building segmentation models, or evaluating performance across key marketing channels (email, events, paid media, digital).

You should be able to shift between business problems, from developing segmentation frameworks that support ABM, optimizing our event strategy, digital marketing growth, content strategies, and integrated marketing/sales strategies. You will leverage LTV and cohort models to guide investment decisions and prioritization. You will diagnose funnel performance, identify bottlenecks, and recommend actions that improve conversion and revenue impact. Findings and recommendations will be presented to marketing leadership and senior stakeholders.

Key Competencies

• Strong analytical and quantitative problem‑solving
• Ability to work autonomously and own medium‑to‑large sized projects end‑to‑end
• Skilled at translating insights into business recommendations
• Collaboration and relationship‑building across marketing and sales
• High attention to data quality and consistency
• Curiosity, initiative, and deep commitment to driving business growth

Required Skills

• Bachelor's or Master's degree in Analytics, Data Science, Business, Economics, or equivalent professional portfolio.
• 5+ years of experience in B2B marketing analytics, business intelligence, or revenue analytics
• Proficiency in SQL and Power BI (required)
• Experience with CRM, Marketing, and Sales Platforms (Marketo, CJA, Atlas, etc.)
• Strong understanding of multi‑touch attribution, marketing, B2B funnels, and revenue dynamics
• Ability to manage and mentor analytical talent
• Excellent communication and data storytelling skills, able to simplify complexity for diverse audiences.

Compensation (U.S.)

• General range: $100,080 to $190,080 (full‑time)
• California (San Francisco Bay Area): $120,120 to $228,000
• California (All Other): $110,040 to $209,040
• Colorado: $100,080 to $190,080
• Massachusetts: $100,080 to $209,040
• New York City: $120,120 to $228,000
• Washington: $110,040 to $209,040
• Washington DC: $110,040 to $209,040

Compensation may vary based on geography, job‑related skills and experience. Part‑time roles will be adjusted appropriately. Pay will not be below any applicable state, city or local minimum wage requirement.

Benefits

• Eligibility for Kyndryl's discretionary annual bonus program (or sales commission plan if applicable)
• Comprehensive benefits package including medical and dental coverage, disability, retirement benefits, paid leave, and paid time off
• Access to employee learning programs with certifications from Microsoft, Google, Amazon, Skillsoft, and more
• Company‑wide volunteering and giving platform with opportunities to donate, fundraise, volunteer, and explore over 2 million non‑profit organizations

Diversity & Inclusion

Diversity is a whole lot more than what we look like or where we come from; it’s how we think and who we are. Kyndryl welcomes people of all cultures, backgrounds, and experiences. Our Inclusion Networks are one of many ways we create a workplace where all Kyndryls can find and provide support and advice. This dedication means you can bring your whole self to work, individually and collectively, and help activate an equitable culture—the Kyndryl Way.

What You Can Expect

With state‑of‑the‑art resources and Fortune 100 clients, every day is an opportunity to innovate, build new capabilities, relationships, processes, and value. Kyndryl cares about your well‑being and offers benefits that give you choice, reflect employee diversity, and support you and your family through the moments that matter. Our learning programs give you access to industry‑leading training and certifications. Through our volunteering and giving platform, you can engage with millions of non‑profit organizations. Kyndryl invests heavily in you so that together we all succeed.