Senior Lifecycle Marketing Manager

Job Overview

Job Title: Senior Lifecycle Marketing Manager
Company: Seesaw
Location: United States
Job Type: Full-time
Experience Level: 5-10 years
Remote Status: Remote OK
Date Posted: April 6, 2026

About the Role

You'll design and execute omnichannel lifecycle campaigns to drive teacher and buyer retention, expansion, and engagement. Collaborate with Product and Customer Experience teams to optimize the customer journey and improve product adoption.

Responsibilities

• Journey Mapping & Personas: Own global Teacher and Buyer personas, designing high-conversion lifecycle campaigns across email, ads, and in-product.
• Lifecycle Growth: Build omnichannel "evergreen" campaigns focused on driving retention, expansion, and engagement.
• Cross-Functional Synergy: Align with Customer Experience teams to create consistent customer touch points.
• Product-Led Adoption: Partner with Product teams to build in-product touchpoints to improve product usage, education, and retention.
• Data-Driven Optimization: Use customer journey data to pilot A/B tests and personalization tactics that increase conversion.
• Performance Tracking: Analyze campaign health regularly, turning raw data into actionable insights and executive-level performance updates.

Requirements

• 5+ years of experience in Lifecycle Marketing, Growth Marketing, or Customer Marketing, ideally within a SaaS or EdTech environment
• Strong record of writing clear, actionable marketing copy for teachers and administrators
• Experience designing and executing rigorous split tests to improve retention and expansion metrics
• Deep interest in the K-5 education landscape and ability to translate complex product features into "teacher-friendly" benefits
• Ability to collaborate seamlessly between Product and CX teams
• Former classroom experience or a deep personal connection to the teaching profession

Compensation & Benefits

Salary: $90,000 - $105,000 per year

• Medical, dental, and vision coverage
• 401(k) match
• Flexible paid time off
• Monthly technology and home office setup stipends
• Professional development stipend
• Paid parental leave
• Charitable donation matching and volunteer days

About the Company

Seesaw is an elementary learning experience platform trusted by 25 million educators, students, and families worldwide. It offers a suite of tools, resources, and curriculum for teachers to deliver joyful, inclusive instruction. Seesaw keeps everyone in the learning loop by providing continuous visibility into the student's learning experience to support and celebrate their learning.

• Industry: Education, Software
• Size: 25 million users worldwide
• Website: Seesaw

Interview Preparation

What They're Looking For

• Proven experience in lifecycle marketing, growth marketing, or customer marketing
• Strong data analysis and A/B testing skills
• Excellent copywriting skills for teachers and administrators
• Deep understanding of the K-5 education landscape
• Ability to collaborate effectively with Product and Customer Experience teams

Questions to Ask

• What are the biggest challenges facing the lifecycle marketing team currently?
• How does Seesaw plan to expand its user base in the next year?
• What are the most successful lifecycle campaigns Seesaw has run in the past, and what can we learn from them?