Senior Manager, Brand Management and Trade

Senior Manager, Brand Management (Trade), Pandora NAM

About the Team

The Senior Manager, Brand Management (Trade) plays a critical role in driving Pandora’s commercial success in North America through strategic planning and execution of trade marketing initiatives. This role leads the regional Trade Marketing function, managing a team of two (Trade Marketing Manager and Associate Coordinator), and serves as the primary liaison between Pandora North America and the global GTM team based in Copenhagen across trade marketing efforts and strategies.

The individual will be responsible for leading trade programs that support retail expansion, consumer‑facing activations, CO‑OP marketing, and localized market strategies across the US, Canada and the Caribbean, while ensuring alignment with global brand direction.

---

Responsibilities

Team Leadership & Global Collaboration

• Lead, manage, and develop a high‑performing team of two direct reports.
• Act as the key Trade Marketing point of contact in NAM for global GTM and General Business Unit teams, ensuring North American market needs are represented and addressed.
• Translate global campaigns into regionalized plans tailored to local market dynamics across malls, OOH, and partner locations.
• Provide market insights and performance recaps to help shape future global campaign development and seasonal planning.

Trade Marketing Strategy & Execution

• Own the development and implementation of the North American Trade Marketing strategy.
• Partner with Sales, Retail, PR, and Brand Marketing (GTM) to align plans to commercial priorities.
• Lead the development and execution of trade campaigns, in‑store activations, product launches, and seasonal promotional programs.
• Manage strategic support for retail expansion, new store openings, franchise acquisitions, and wholesale partnerships, aligning trade efforts to regional opportunities.

CO‑OP Program Management

• Lead the end‑to‑end CO‑OP marketing program across all eligible franchise and retail partners in North America, ensuring alignment with local business goals and global brand guidelines.
• Oversee annual CO‑OP budget planning, allocation, and reconciliation, working closely with Finance and Sales.
• Develop and manage standardized CO‑OP toolkits and asset packages to streamline execution while allowing for local adaptation alongside the Creative team.
• Act as the primary liaison between Pandora and partners for CO‑OP program education, onboarding, and ongoing support.
• Collaborate with global teams in Copenhagen to align on brand objectives, marketing calendar priorities, and creative asset delivery timelines.
• Drive innovation in CO‑OP marketing by piloting new tactics (e.g., paid social, programmatic, OOH, influencer marketing) in partnership with high‑performing accounts.

Consumer‑Facing Events & Activations

• Partner cross‑functionally to deliver consumer‑facing events, pop‑ups, and experiential activations that support brand visibility and traffic.
• Ensure seamless execution by aligning with Visual Merchandising, Creative, Store Operations, and PR teams.

Tourism & Direct Mail Programs

• Drive and scale tourism‑focused marketing initiatives in partnership with retail and sales directors, leveraging data and local market intelligence to identify high‑impact tourist corridors.
• Plan and support targeted activations and in‑store experiences for tourist segments, including seasonal campaigns, geo‑targeted offers, and bespoke programs.
• Oversee development and execution of Direct Mail campaigns, including segmentation strategy, creative development, and timing, to maximize relevance and drive in‑store traffic during key retail periods.
• Partner closely with E‑com, Brand Marketing, and Creative teams to ensure direct mail and tourism activations are brand‑aligned, measurable, and executed with excellence.
• Monitor and analyze performance of tourism and direct mail initiatives, providing insights and recommendations to refine future campaigns and improve ROI.

Budget & Vendor Management

• Oversee trade marketing budget, ensuring investments are strategically aligned to business priorities.
• Manage agency and vendor partners, ensuring timely execution and KPI alignment.

---

Requirements

• Proven Marketing & Retail Leadership: Significant experience as a Marketing and Retail leader, with mandatory background in retail, fashion, or CPG.
• Education: Bachelor’s degree in Marketing or a related discipline; advanced coursework or certifications a plus.
• Trade Marketing Expertise: 8+ years of progressive trade marketing experience, ideally within a network of owned and franchised stores, including strong relationship‑building with retailers and franchise owners.
• Global Brand Experience: Experience working with a global brand or organization is a strong plus.
• Strategic Mindset: Ability to translate brand vision and commercial goals into clear, actionable trade marketing strategies.
• Collaboration & Influence: Strong cross‑functional partner who can align regional execution with global priorities and influence without direct authority.
• Exceptional Communication: Clear, confident communicator across functions, seniority levels, regions, and cultures (written, verbal, and visual).
• Results‑Driven Approach: Highly focused on commercial performance, ROI, and continuous improvement.
• Agility & Adaptability: Thrives in a fast‑paced, matrixed environment, comfortably navigating change and shifting priorities.
• Cultural & Market Awareness: Experience working across diverse markets, with sensitivity to local nuances and consumer behaviors.
• Project & Campaign Leadership: Proven ability to lead complex, multi‑stakeholder campaigns from planning through execution.
• Attention to Detail: Ensures flawless execution across in‑store, digital, and event activations.
• Customer‑Centric Mindset: Passion for creating best‑in‑class consumer experiences at every touchpoint.
• Ownership & Accountability: Takes full ownership of initiatives and consistently delivers results.

---

Our Benefits

• We Dare! Robust compensation package including base salary, bonus, and a 401(k) plan.
• We Care! Extensive benefits: Medical, Dental, Vision, Short/Long Term Disability, Basic Life and AD&D, anniversary gift cards, recognition program, and product discounts.
• We Dream! Learning and development programs, continuous feedback, LinkedIn Learning, tuition reimbursement, and more.
• We Deliver! PTO package including Vacation, Personal, Sick, Celebration days, and Paid Holidays.

---

Compensation

New York Compensation: $155,000 – $180,000, commensurate with experience

---

About Pandora

Pandora is the world’s largest jewellery brand, specializing in the design, crafting, and marketing of accessible luxury jewellery made from high‑quality materials. Each piece is created to inspire self‑expression, allowing people to share their stories and passions through meaningful jewellery. Pandora jewellery is sold in more than 100 countries through 7,000 points of sale, including more than 2,800 concept stores.

Headquartered in Copenhagen, Denmark, Pandora employs around 39,000 people worldwide and crafts its jewellery with 100 % recycled silver and gold. Pandora is committed to leadership in sustainability and aims to halve greenhouse‑gas emissions across its value chain by 2030. Pandora is listed on the Nasdaq Copenhagen stock exchange and generated revenue of DKK 32.5 billion (EUR 4.4 billion) in 2025.

Pandora’s recruitment procedures are designed to be transparent and clear for all candidates, ensuring a fair and equal opportunity to demonstrate competencies and skills while removing bias and discrimination. Applicants are encouraged to refrain from adding identity‑related elements such as a photo, marital status, or age.

---

About Pandora NAM

The Pandora North America team in the USA & Canada consists of:

• More than 115 employees working at offices in New York & Baltimore
• Over 80 staff in the Logistics Center in Columbia, Maryland
• An additional 100 field positions
• More than 3,900 employees in owned and operated stores

The USA is Pandora’s single largest market. The North American region encompasses over 1,400 points of sale, including over 420 concept stores, with more than 300 owned and operated by Pandora.