Senior Manager, Co-Brand Acquisitions

Job Summary

The Senior Manager, Co-Brand Acquisitions owns channel strategy and execution for the Marriott Bonvoy American Express Co-Brand portfolio, focusing on driving aggressive new cardholder growth across Affluent and Small Business audiences. This role requires independent operation at a senior level from day one.

Candidate Profile

Education and Experience

Required:

• 5+ years of digital marketing experience with a minimum of 2 years in cobrand card acquisitions.
• Hands-on ownership of Paid Search, Paid Media, and digital acquisition channels with budget and performance accountability.
• Understanding of financial services marketing regulations and co-brand compliance requirements, including managing legal and compliance reviews.
• Deep understanding of Marriott Bonvoy Loyalty program, co-brand card acquisition economics, and internal systems.
• Experience managing integrated campaigns end-to-end, including creative development and deployment.
• Strong analytical skills to translate performance data into strategic recommendations.

Preferred:

• Experience with Direct Mail execution or CEC acquisition channels.
• Exposure to card product refresh or long-range go-to-market initiatives.
• Established relationships with American Express or equivalent bank partners.

Core Work Activities

Portfolio Growth & Program Management

• Develop marketing roadmap and product growth plan to deliver acquisition goals.
• Identify target audiences and coordinate tactics for portfolio expansion.
• Drive analysis, reporting, and forecasting with internal teams and bank partners.
• Innovate marketing tactics to drive revenue and portfolio growth.
• Manage ad-hoc projects supporting Global Cards strategic goals.

Channel Strategy & Execution

• Own end-to-end acquisition strategy and performance for Digital, Paid Search, Paid Media, RAF, IVR, and other channels.
• Plan, deploy, and manage campaigns, creative, budgets, and offers.
• Monitor performance, identify issues, and lead remediation.
• Design and execute Test & Learn roadmap and apply results.
• Identify efficiency improvements via personalization and new placements.
• Optimize Bank Channel and on-property/associate card acquisition.

Integrated Marketing & Cross-Functional Leadership

• Collaborate with bank partners on messaging, media strategy, and joint objectives.
• Lead go-to-market planning for new features, offers, and integrations.
• Partner with Product, Brand, Social, Legal, PR, Loyalty Marketing, and ECM teams.
• Support PR and communications for acquisition announcements.

Program Initiatives

• Contribute to program-wide updates and refreshes with channel insights and acquisition frameworks.

Benefits

• 401(k) plan
• Stock purchase plan
• Discounts at Marriott properties
• Commuter benefits
• Employee assistance plan
• Childcare discounts
• Medical, dental, and vision coverage
• Health care and dependent care flexible spending accounts
• Life, disability, and accident insurance
• Adoption expense reimbursements
• Paid parental leave
• Educational assistance
• Washington applicants accrue paid sick leave, PTO, and receive minimum 9 holidays annually

Work Environment

Marriott HQ supports a hybrid work environment. Headquarters-based positions are hybrid for candidates within commuting distance to Bethesda, MD; candidates outside commuting distance may be considered for remote positions.