Senior Manager, Data Analyst, Client Interaction and Decisioning Management (CIDM) - Delivery

Job Description What is the opportunity? As the Canadian Banking (CB) “Centre of Expertise”, you will lead a high-performing team to drive revenue growth and operational excellence through data-driven client engagement and direct marketing strategies. You will champion innovation, optimize marketing processes, and ensure alignment with RBC’s client-centric vision. In this fast-paced, dynamic role, you will manage complexity, lead through change, and deliver impactful marketing campaigns that enhance client experience and business results. What will you do? Lead and resource a technical team of specialists, ensuring alignment with business priorities and fostering a collaborative, agile environment. Drive marketing transformation by optimizing campaign design, execution, and measurement, leveraging advanced analytics and CRM best practices. Partner with CB Marketing and Product teams to enhance customer-centric strategies, leveraging data insights and innovative channels. Oversee end-to-end campaign delivery, from audience profiling and modeling to execution and quality assurance, ensuring regulatory/legal/privacy compliance. Champion innovation by identifying opportunities to shorten marketing cycles, reduce costs, and improve campaign relevancy through client behavior insights. Manage resource planning and capacity constraints, collaborating with stakeholders to prioritize initiatives and resolve bottlenecks. Uphold managerial excellence by developing talent, driving performance, and fostering a culture of accountability and continuous improvement. Must have: 5–7 years of advanced programming experience with SAS, SQL, and Python, including deep data and technical skills. 5+ years of people management experience, with a proven ability to lead and mentor high-performing teams. Strong understanding of data environments (Data Warehouses, Data Lakes) and marketing technology solutions (e.g., TCRM, Unica). Exceptional analytical and strategic mindset, including statistical analysis and experimental design. Agile and collaborative mindset, with experience in matrix organizations. Exceptional communication skills to translate complex insights into actionable strategies. Nice to have: Financial services industry experience, including marketing fundamentals. Advanced degree in marketing, technology, or a related field. What’s in it for you? We thrive on the challenge to be our best, thinking progressively to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual. A comprehensive Total Rewards Program including bonuses and flexible benefits Leaders who support your development through coaching and managing opportunities Ability to make a difference and lasting impact Work in an agile, collaborative, progressive, and high-performing team The opportunity to interface with senior leader from many different parts of the organization Job Skills Creativity, Cross-Channel Marketing, Customer Behavior, Data Management, Industry Knowledge, Marketing Activities, SAS Additional Job Details Address: RBC WATERPARK PLACE, 88 QUEENS QUAY W:TORONTO City: Toronto Country: Canada Work hours/week: 37.5 Employment Type: Full time Platform: PERSONAL & COMMERCIAL BANKING Job Type: Regular Pay Type: Salaried Posted Date: 2026-03-11 Application Deadline: 2026-04-14 Note: Applications will be accepted until 11:59 PM on the day prior to the application deadline date above Our Employment Opportunities At RBC, we are guided by living shared values of Client First, Integrity, Collaboration, Respect and Excellence and winning together as One RBC. We believe an inclusive workplace that has diverse perspectives is core to our continued growth as one of the largest and most successful banks in the world. Maintaining a workplace where our employees feel supported to perform at their best, effectively collaborate, drive innovation, and grow professionally helps to bring our Purpose to life and create value for our clients and communities. RBC strives to deliver this through policies and programs intended to foster a workplace based on respect, belonging and opportunity for all. Join our Talent Community Stay in-the-know about great career opportunities at RBC. Sign up and get customized info on our latest jobs, career tips and Recruitment events that matter to you. Expand your limits and create a new future together at RBC. Find out how we use our passion and drive to enhance the well-being of our clients and communities at jobs.rbc.com. RBC is presently inviting candidates to apply for this existing vacancy. Applying to this posting allows you to express your interest in this current career opportunity at RBC. Qualified applicants may be contacted to review their resume in more detail. Royal Bank of Canada is a global financial institution with a purpose-driven, principles-led approach to delivering leading performance. Our success comes from the 84,000+ employees who bring our vision, values and strategy to life so we can help our clients thrive and communities prosper. As Canada’s biggest bank, and one of the largest in the world based on market capitalization, we have a diversified business model with a focus on innovation and providing exceptional experiences to more than 16 million clients in Canada, the U.S. and 34 other countries. Learn more at rbc.com.‎ We are proud to support a broad range of community initiatives through donations, community investments and employee volunteer activities. See how at rbc.com/community-social-impact.