Senior Manager, Digital Marketing

About the Role

The Senior Manager, Digital Marketing serves as the digital marketing lead for the clients Licensing business. This role owns end-to-end digital campaign planning, activation, optimization, and performance delivery in close partnership with commercial and scientific stakeholders. The Senior Manager is responsible for day-to-day digital execution, optimization, and delivery of agreed initiatives, ensuring high-quality and timely activation across channels.

General Information

• Location: Basel
• Start date: ASAP
• Contract duration: 6 months (maternity cover)
• FTE: 80%

Key Responsibilities

• Digital Strategy and Planning (Licensing)
• Campaign Management and Demand Generation
• Content Development and Repurposing
• Website and Digital Experience
• Marketing Technology and Data
• Stakeholder Collaboration and Performance Reporting

Skills and Qualification

• Bachelor's degree in marketing, digital communications, life sciences, or a related field.
• 5+ years of experience in digital marketing within life sciences, biopharma, biotech, or a CDMO/CRO environment
• Proven experience delivering integrated digital marketing programs with measurable business impact
• Strong proficiency across the core digital marketing disciplines: SEO/AEO/SEM, content marketing, email/marketing automation, web analytics, and campaign management
• Hands-on experience with marketing technology platforms (e.g., Marketo or equivalent MAPs; Salesforce or equivalent CRM; Google Analytics 4)
• Strong analytical skills with the ability to translate performance data into actionable insights
• Ability to manage multiple projects simultaneously with strong attention to quality, timelines, and stakeholder communication
• Experience in B2B or complex technical environments, with the ability to understand and communicate scientific or technical topics
• Excellent written and verbal communication skills and experience working cross-functionally.

Preferred Qualifications

• Experience with CMS platforms (e.g., Sitecore, Drupal, WordPress) and web analytics tooling (e.g. GA4, Looker, Tableau).
• Working knowledge of CAN-SPAM, CCPA and GDPR compliant practices in B2B environments.
• Experience managing or collaborating with external agencies.
• Familiarity with marketing complex, consultative products or services with long sales cycles.
• Degree or equivalent professional qualification in marketing, digital, or life sciences.