Senior Manager of Product Design

About

We’re hiring a Senior Manager of Product Design to elevate usability, consistency, and design quality across our product suite while strengthening the partnership between Product, Engineering, and Design. This leader will bring clarity where complexity exists, champion user-centered thinking, and establish the practices that allow a high-performing design team to move quickly and thoughtfully. Level up the quality of design in our product and the craft of our design team. Shape a design vision grounded in customer insights and data, focusing on the product experiences where design can drive the greatest impact. Mentor and empower a team of 9 designers as a hands-on player-coach who deeply understands users, workflows, and product details. Strengthen alignment across Product and Engineering to solve meaningful problems for our customers. Right-size design systems, processes, and rituals for hyper-growth, ensuring we balance speed with quality. Ensure an understanding of the underlying models and primitives that enable great UX to be built on top. Improve usability and consistency across web and mobile experiences. If you’re excited by the opportunity to shape the user experience of mission-driven, multi-modal software used in real-world operational environments, this role is for you.

Responsibilities

• Champion user-centered design across prototyping, journey mapping, system design, and interface design
• Build and evolve the design team’s culture, principles, vision, and shared language
• Establish and maintain design processes and rituals that enable high-quality work at high velocity
• Strengthen relationships with Product, Engineering, and customer-facing teams to ensure we’re solving the right problems and delivering intuitive, impactful experiences
• Lead a data-informed design practice – partnering with Product Analytics and cross-functional teams to define, track, and interpret UX health indicators — using insights to guide design decisions and measure impact
• Serve as a hands-on player-coach, engaging in discovery, testing, validation, and iterative loops with the Design team, as well as Product and Engineering
• Lead cross-functional initiatives that strengthen our experience quality, such as accessibility (WCAG), usability and interaction standards, and shared patterns across products

The First 30 Days

• Build strong relationships with designers, product managers, engineering partners, and customer-facing teams
• Develop a deep understanding of Flock’s product ecosystem, users, workflows, and the contexts in which our products are used
• Spend time listening to customers and users — through shadowing support calls, ride-alongs with customer-facing teams, and observing real workflows — to build firsthand empathy for how our products are used in practice
• Review design operations, rituals, and execution patterns to understand current velocity and quality
• Begin an initial audit of critical product areas to identify the highest-ROI opportunities for design quality or consistency improvement
• Familiarize yourself with accessibility expectations and Flock’s current WCAG posture

The First 60 Days

• Provide coaching, feedback, and day-to-day support to designers to strengthen their craft and impact
• Collaborate with Product and Engineering to refine or right-size design workflows, rituals, and cross-functional touchpoints
• Work with Product Analytics and customer-facing teams to understand the current state of UX health indicators and begin establishing baseline metrics
• Conduct deeper engagements with users and customers — participating in research sessions, customer conversations, and real-field usage observations to validate assumptions and better understand critical workflows
• Identify opportunities to improve accessibility across the product suite and partner cross-functionally on a practical plan to move WCAG compliance forward
• Deepen the initial product audit into a clear perspective on where design can improve usability, quality, or customer outcomes. Begin working with the team to make measured, incremental improvements in high-impact areas
• Strengthen UX research and discovery practices, integrating user insights more deeply into product planning

90 Days & Beyond

• Deliver a prioritized set of recommendations for where design can drive improvements to velocity, quality, or practice maturity
• Establish ongoing tracking of UX health indicators and integrate them into team rituals and decision-making
• Own cross-functional initiatives that impact user experience (e.g., accessibility, UX standards)
• Continue supporting designers as a player-coach — helping them elevate design quality, strengthen craft, and deliver thoughtful, user-centered product improvements
• Ensure customer insights remain central to design decisions by bringing user feedback, field observations, and UX metrics into roadmap conversations and design critiques

Benefits

• Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!
• Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers
• Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
• Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies
• L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more
• Mental Health: All employees receive an annual subscription to Headspace
• Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions
• WFH Stipend: $150 per month to cover the costs of working from home
• Home Office Stipend: A one-time $750 to help you create your dream office
• Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area)
• Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
• Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility