Senior Manager, Paid Media

About Lululemon

Lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future, including an equitable, inclusive, and growth‑focused environment for our people.

About the Team

The Paid Media team oversees channel strategy and execution for North America across paid social, programmatic media, video (including CTV and OTT), and direct buys. The team responds to campaign briefs and develops initiatives that drive incremental revenue for Lululemon. This role is essential in shaping a strong strategic foundation to build the infrastructure needed to test, scale, innovate, and optimize.

A Day in the Life

The Senior Manager, Paid Media sets strategic direction for digital media investment, ensuring alignment with enterprise priorities and growth objectives. They oversee the development of media strategies, guiding a team of Leads and Specialists to deliver programs that maximize business impact. They partner closely with senior cross‑functional stakeholders and external partners to drive innovation, ensure operational excellence, and deliver measurable performance against key metrics.

Core Responsibilities

• Develop and oversee a comprehensive paid media strategy across channels, ensuring cohesive planning and high‑impact execution.
• Leverage advanced marketing analytics to identify growth opportunities, optimize investment, and drive measurable efficiency.
• Plan budgets and forecasting across media, achieving targets through key initiatives.
• Lead sophisticated testing frameworks to inform strategic decision‑making.
• Collaborate closely with cross‑functional partners to build cohesive, insight‑driven performance and brand media initiatives.
• Drive innovation and scale emerging media channels, establishing frameworks for long‑term growth and adoption.
• Understand guest needs, identify market opportunities, and lead pilot projects.
• Champion automation and technology solutions to unlock operational efficiency and improve performance outcomes.
• Interpret and apply Marketing Mix Modeling (MMM) insights to inform strategic planning and budgeting.
• Lead, coach, and inspire a skilled team, establishing a culture of accountability, innovation, and high performance.
• Create sophisticated, leadership‑level reporting that clearly articulates media performance and business impact.

Qualifications

• 7‑10 years of experience in Paid Media, with a strong focus on Paid Social and full‑funnel digital media strategy.
• Proven experience managing campaigns across platforms including Meta, TikTok, Display, and Online Video (OLV).
• Experience with DV360 for campaign optimization and execution.
• Demonstrated success leading media strategy from planning and budgeting through execution and performance analysis.
• Deep understanding of attribution models, conversion tracking, and privacy‑safe measurement approaches.
• Ability to manage large budgets and optimize allocation across channels to maximize business outcomes.
• Experience designing and executing test‑and‑learn agendas, including market testing, A/B testing, and geo‑based experiments.
• Proven ability to scale paid media programs efficiently while maintaining or improving performance metrics.
• Experience managing and developing high‑performing teams.
• Excellent communication, organizational, and stakeholder management skills.
• Awareness of the latest trends and best practices in retail and technology.
• Exceptional storytelling and presentation skills.

Must Haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working (don’t take yourself too seriously).

Additional Notes (Immigration Support)

When immigration support may be available (non‑US based roles).

Compensation and Benefits

Lululemon’s compensation offerings are grounded in a pay‑for‑performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is $134,100 – $176,000 CAD annually; the base pay offered is based on market location and may vary depending on job‑related knowledge, skills, experience, and internal equity. As part of the total rewards offering, permanent employees receive a comprehensive benefits package.