Credit Card and other lending products

About

Empowering Africa’s tomorrow, together…one story at a time. With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

Position Credit Card and other lending products effectively to drive awareness, consideration, and high‑quality application inflow within defined target markets. A commercially minded marketing leader with strong creative instincts, who understands that great storytelling must ultimately translate into measurable revenue outcomes. Comfortable navigating ambiguity, influencing without authority, and working deeply cross‑functionally.

Job Description

This role owns the customer engagement narrative across segments and channels, ensuring new digital capabilities, product enhancements, and propositions (e.g. rewards, virtual cards, partnerships) are clearly communicated and translated into commercial outcomes. The role balances brand storytelling with strong lower‑funnel discipline, ensuring that marketing activity results in the right customers, at the right cost, with clear performance accountability.

Key Focus Areas

• Product‑led demand generation
• Campaign and content effectiveness
• Funnel quality and conversion support
• Narrative and proposition ownership
• Marketing enablement for sales and internal channels

Key Activities

• Own the product marketing calendar across Credit Cards and Personal Loans (always‑on and campaign‑based).
• Drive ATL and BTL campaigns aligned to portfolio growth objectives.
• Support and guide digital marketing execution across paid media, social, search, and owned channels.
• Translate new product features, rewards, and partnerships into clear value propositions and messaging.
• Own campaign tracking and optimisation across impressions, CTR, CPA, funnel entry, and conversion.
• Partner with CVM to refine segment‑specific narratives and targeting strategies.
• Deliver go‑to‑market support including flyers, WhatsApp content, in‑app messaging, and internal enablement packs.
• Track and report campaign performance, insights, and ROI narratives to senior stakeholders.
• Act as the marketing interface into Rev Ops performance rhythms.

Success Measures

• Funnel entry volume (quality‑adjusted)
• Conversion rates by campaign and segment
• Cost per Application (CPA)
• Campaign and proposition ROI
• Brand lift and consideration metrics (where applicable)

Education

Bachelors Degree and Professional Qualifications: Business, Commerce and Management Studies (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank. Absa Bank Limited reserves the right not to make an appointment to the post as advertised

At Absa, our story is not a single narrative. It’s thousands of individual journeys unfolding across Africa and beyond. From colleagues serving customers in local communities to teams shaping financial solutions across borders, Absa is built on people who bring their lived experiences, ambitions and perspectives into the workplace every day. Whether you’re starting your career, a seasoned leader or somewhere in between, your contribution is seen, valued and connected to something bigger. Our presence across Africa – which spans personal and business banking, corporate and investment banking, wealth and investment management, and insurance – exists because of the people who show up in their roles with purpose. Across Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, South Africa, Tanzania, Uganda and Zambia, our colleagues are shaping what Absa becomes in each market. Beyond the continent, teams in global offices and a technology hub support and extend the stories that prove that African talent can lead, influence and innovate on the global stage. At Absa, your story matters because progress is driven by human experience, not hierarchy. When people are enabled to bring their whole selves to work, they don’t just build careers. They help shape the future of Africa’s financial services landscape.