Senior Manager, Product Marketing - Walmart Data Ventures

Position Summary

Are you an experienced Product Marketing professional passionate about driving the success of innovative technology products? Join Walmart Data Ventures as a Senior Product Marketing Manager and play a key role in shaping the market impact of our data and analytics solutions. You’ll use your product marketing expertise to develop go-to-market strategies, define positioning, and deliver compelling marketing programs that drive adoption and growth.

This role reports to the Director of Product Marketing and can be based in Bentonville, AR or Hoboken, NJ.

About Walmart Data Ventures

Walmart Data Ventures is transforming retail by turning Walmart's unmatched first‑party data into actionable insights. Serving 255 million customers across 10,500+ stores and eCommerce sites in 19 countries, we empower merchants and brands to make smarter, faster decisions through our Scintilla insights platform—now available in the U.S., Mexico, and Canada.

Scintilla, meaning “spark,” captures our mission: to ignite impactful ideas from even the smallest data points. We help businesses improve every step of the customer and product journey, driving real results. Join us and be part of a team that's redefining the future of retail through data‑driven innovation.

What you'll do...

• Lead the go-to-market (GTM) strategy and launch of new data and technology products, including market landscape analysis, persona definition, and development of core GTM materials.
• Drive product adoption and awareness by creating and executing marketing content such as case studies, pitch decks, blog posts, and sales enablement tools.
• Partner with Product, Sales, and Analytics teams to define value propositions and use cases, transforming complex ideas into clear, impactful messaging.
• Develop product positioning and messaging that differentiates our offerings in the market, tailoring communication for multiple audiences and channels.
• Identify market growth opportunities through data‑driven insights and collaborate with cross‑functional teams to build compelling business cases.
• Manage the execution of multiple product launches across all stages of the lifecycle from early pilots to general availability and growth phases.

What you’ll bring...

• Option 1: Master’s degree in Marketing, Business Administration, or related field and 3+ years’ experience in Product Marketing, Consulting, or related discipline OR Option 2: 5+ years’ experience in Product Marketing, Consulting, or related field.
• Master’s degree in Business, Marketing, Communications, or a related field preferred.
• 5+ years of experience in Product Marketing, with proven success in go‑to‑market strategy, positioning, and cross‑functional collaboration.
• Strong background in marketing technology, data, or B2B products, ideally within large‑scale or complex organizations.
• Excellent communication and storytelling skills — able to distill complex technical concepts into simple, compelling narratives.
• A collaborative mindset with a passion for working across teams to align product strategy and market needs.
• Adaptable and resourceful, with experience working in fast‑paced, growth‑oriented environments (e.g., consulting, startups, or enterprise innovation teams).

Preferred Qualifications

• Master’s Degree in Business Administration, Marketing, or related field
• Experience working with data‑driven or SaaS products
• Previous experience in startup or consulting environment

Benefits

At Walmart, we offer competitive pay as well as performance‑based bonus awards and other great benefits for a happier mind, body, and wallet.

• Health benefits: medical, vision and dental coverage.
• Financial benefits: 401(k), stock purchase and company‑paid life insurance.
• Paid time off: PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.
• Other benefits: short‑term and long‑term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.

Live Better U is a Walmart‑paid education benefit program for full‑time and part‑time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short‑form certificates. Tuition, books, and fees are completely paid for by Walmart.

Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart.

Salary

• Hoboken, New Jersey (US‑10279): The annual salary range for this position is $108,000.00 – $216,000.00
• Bentonville, Arkansas (US‑09401): The annual salary range for this position is $90,000.00 – $180,000.00

Additional compensation includes annual or quarterly performance bonuses. Additional compensation for certain positions may also include:

• Stock

Minimum Qualifications

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

• Option 1: Bachelor’s Degree in Marketing, Business Administration, or related field and 3 years' experience in Marketing, Business Administration, or related field.
• Option 2: 6 years' experience in Marketing, Business Administration, or related field.

Preferred Qualifications (Optional)

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

• Masters: Business Administration

Primary Location

221 River St, Hoboken, NJ 07030, United States of America

Workplace Policy

Walmart and its subsidiaries are committed to maintaining a drug‑free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.