Senior Manager, Social Media

About

You’re a social media expert who deeply understands how to build and engage an audience over time. You are equal parts strategist, editor, and creator, with a deep understanding of platform dynamics and a sharp instinct for what makes content break through. You will own the end-to-end social ecosystem, from high-level strategy to day-to-day execution, while building a distinct, aspirational, and highly engaging brand voice across Instagram, TikTok, YouTube, and Substack. This role is ideal for someone with a background in media, publishing, or content platforms who understands how to create programming, not just posts.

Responsibilities

Social Strategy & Growth

• Lead the overarching social strategy, driving engagement, audience growth, and brand affinity across all channels.
• Define content pillars and platform-specific approaches rooted in both performance and brand storytelling.
• Translate business objectives into social-first initiatives that build “brand heat” and cultural relevance.
• Lead internal social team, as well as Brand and E-comm teams and external resources to develop cohesive assets that complement each other across platforms and work together to tell a story.

Content Development & Storytelling

• Concept and execute bite-sized, editorial-style content that educates and entertains.
• Develop content spanning product storytelling and broader childhood nutrition topics.
• Create highly shareable and saveable content tailored for busy parents.
• Lead the development of episodic, “lean-in” content across formats including short-form video, long-form video, and carousel storytelling.
• Work closely with PR and Content Manager to guide and produce Founder-specific content.
• Collaborate with Partnership and Influencer Manager to select and direct Influencers that help amplify our brand story.

Art Direction & Aesthetic Ownership

• Partner closely with the VP of Creative + Community to define and evolve the brand’s social aesthetic.
• Ensure a cohesive, elevated, and platform-native visual identity across all channels.
• Art direct internal designers and external collaborators to maintain a best-in-class, social-first creative standard.

Team Leadership & Collaboration

• Build, lead, and mentor a network of internal and external creators.
• Provide clear creative direction to ensure consistency in tone, voice, and visual execution.
• Collaborate cross-functionally with E-commerce, Marketing, and Creative teams.

Performance & Optimization

• Partner with the E-commerce team to align content with SEO and GEO strategies.
• Analyze performance metrics and translate insights into actionable optimizations.
• Present strategy, execution, and performance insights to stakeholders.

Trend & Platform Fluency

• Stay deeply informed on platform trends, emerging formats, and cultural moments.
• Rapidly identify trends that align with the brand and execute in a timely, authentic way.

Hands-On Creation & Production

• Personally create high-quality, social-native content when needed.
• Concept social content during campaign and brand photo shoots.
• Attend shoots to capture real-time, behind-the-scenes, and supplemental social content.
• Attend events and activations to capture prepared shot lists and concepts, and real-time social content.

Qualifications

In This Role, You’ll Bring With You:

• Proven experience leading social at a brand, media outlet, or publication.
• Strong editorial instincts with the ability to distill complex topics into compelling, digestible content.
• Background in a media or editorial environment.
• Demonstrated ability to develop bold, original content ideas and take creative risks.
• Deep understanding of platform nuances across Instagram, TikTok, YouTube, and emerging channels.
• Strong analytical mindset with the ability to connect content performance to business outcomes.
• Up to 10% travel required.

Compensation

The anticipated salary range for this position is $125,000.00 to $150,000.00. The actual salary offer will carefully consider skills, qualifications, experience, and location.

About the Company

Once Upon a Farm is a purpose-driven brand committed to driving systemic improvement in childhood nutrition. We support farmers and champion organic, non-GMO products that families can trust. Our team shares a singular mission to make the world a better place through high-quality, nutritious snacks and meals.

We are proud to be an equal-opportunity employer and welcome applications from diverse backgrounds.

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