Senior Manager, UX Research

About

Our Product Design and Management teams work tirelessly to understand what our customers need and make it a reality. They’re the ones who make our deals come to life and our user experience simple and intuitive.

At Priceline, we don’t guess what our customers want - we listen. As our Senior UX Research Manager, you are the bridge between human behavior and business strategy. You are a seasoned expert who thrives on uncovering the "why" behind the "what," ensuring that every product we build is rooted in deep user understanding.

This is a high-visibility leadership role where you’ll own the research vision and drive the execution of our most critical initiatives. You’ll act as a mentor and practice lead, managing our research toolkit and partnering across Design, Product, and Marketing to ensure our insights don't just sit in a slide deck - they drive the roadmap.

Responsibilities

• Spearhead Large-Scale Research: Lead complex, cross-functional research projects that span the entire traveler journey.
• Build the Roadmap: Proactively identify knowledge gaps and build a long-term research strategy.
• Champion the Craft: Mentor and lead the research team, raising the bar for methodology, ethics, and inclusive design.
• Own the Infrastructure: Manage research repository and tools ensuring efficiency and accessibility.
• Pioneer AI-Driven Research: Identify and implement AI tools to accelerate synthesis and uncover user behavior patterns.
• Connect Marketing & Product: Align Marketing and Product teams on a singular, data-backed view of the customer.
• Influence at Every Level: Translate complex findings into compelling visual stories that inspire action.
• Iterate & Improve: Use feedback and product KPIs to measure and refine research impact.

Qualifications

• 8+ years of experience in UX Research with leadership and mentoring experience.
• Power-user of modern research tools and methods, capable of ethnographic studies and rapid usability testing.
• Experience leading teams through AI integration in research lifecycle.
• Strong collaboration skills with cross-functional partners in Design and Product.
• Commitment to ethics, honesty, transparency, and compliance.

Salary

The salary range for this position is $155,000 to $180,000K CAD.

Work Model

This role is eligible for our hybrid work model: Two days in-office (ideally Tuesday, Wednesday, or Thursday). On remaining days, remote or in-office is flexible.

About Priceline

Priceline is part of Booking Holdings, Inc., a global online travel company. We focus on making travel affordable and accessible, with a diverse and inclusive workforce fostering innovation and collaboration.

Inclusion

We are committed to cultivating a culture where all employees can bring their individual perspectives and experiences to work. Priceline is a proud equal opportunity employer.