Senior Manager/Manager - Marketing - FMCG

About

As a Marketing Manager/Sr. Marketing at our Client, India's largest responsible retailer of natural and organic groceries in Bangalore, your role involves managing the brand, driving sales, creating marketing plans, and increasing customer engagement and loyalty. You will work closely with cross-functional teams and external agencies to achieve these goals.

Key Responsibilities

• Develop and execute marketing strategies and campaigns to drive sales across all channels, including physical stores and online platforms.
• Analyze sales performance and market trends to identify growth opportunities and optimize strategies.
• Collaborate with the category team to align marketing efforts with sales objectives.
• Manage annual marketing budgets in line with company goals and financial targets.
• Monitor and optimize marketing expenditures for efficient resource allocation.
• Implement targeted marketing campaigns to attract and acquire new customers.
• Utilize market research and insights to optimize customer acquisition strategies.
• Develop strategies to enhance customer satisfaction, retention, and loyalty.
• Manage customer loyalty programs to increase customer lifetime value.
• Develop brand-building strategies to enhance brand awareness and equity.
• Ensure consistency in brand messaging and customer experience across all channels.

Qualifications Required

• Expertise in marketing strategy, planning, and execution.
• 5 to 10 years of experience in Retail FMCG Marketing.
• Experience in store operations, digital marketing, and social media management.
• Strong written and verbal communication skills.
• Experience in brand management and market research.
• Strong analytical capabilities and data-driven decision-making skills.
• Experience in managing teams and collaborating with cross-functional teams.
• Bachelor's or Master's degree in Marketing, Business Administration, or related field.