Senior Marketing Associate

OVERVIEW

Attend is redefining what it means to own a home. We're a home maintenance concierge subscription built for busy homeowners who want their home proactively managed, protected, and cared for — without lifting a finger. From seasonal HVAC visits to appliance warranty claims and smart home monitoring, Attend handles every detail so homeowners can focus on what matters most.

We are seeking a Senior Marketing Associate who is equally comfortable rolling up their sleeves to execute a campaign as they are presenting a go-to-market strategy in a leadership meeting. This is not a siloed role — you will operate across brand, demand generation, content, and partnerships while actively contributing to the strategic direction of our marketing org. If you thrive in a fast-paced, startup environment where your fingerprints are on everything and your ideas ship, this is your seat at the table.

You'll step into an existing foundation — agency relationships, a tools budget, and a roadmap for team growth — giving you the infrastructure to move fast and the opportunity to shape how this function scales.

WHAT YOU'LL BE DOING

Strategy & Leadership

• Develop and own multi-channel marketing strategies that drive customer acquisition, subscriber conversion, retention, and brand awareness
• Actively participate in senior leadership and growth meetings — bringing data, insights, and a clear point of view to the table
• Build and manage the marketing calendar, aligning campaigns with seasonal demand cycles and product launches
• Define KPIs, track performance across channels, and translate metrics into actionable recommendations for leadership

Execution & Hands-On Work

• Write copy, develop design briefs, and deploy campaigns across email, social, paid, SEO, and direct mail — no task is too small
• Build and optimize landing pages, email sequences, and nurture flows to convert homeowner leads into subscribers
• Manage and maintain our social media presence with authentic content that resonates with our homeowner audience
• Coordinate local marketing activations, neighborhood-level campaigns, and referral programs
• Own day-to-day relationships with vendors, agencies, and freelancers — briefing, reviewing, and approving deliverables

Growth & Brand

• Develop compelling messaging that clearly communicates Attend's value proposition to time-pressed, quality-conscious homeowners
• Build long-term brand equity through consistent storytelling across all customer touchpoints — from first click to renewing subscriber
• Identify and test new acquisition channels, referral loops, and partnership opportunities to grow Attend's footprint market by market
• Represent the marketing function in cross-functional discussions with operations, product, and customer success teams

QUALIFICATIONS & SKILLS

Required

• 3+ years of marketing experience, ideally in a B2C subscription, home services, or consumer startup environment
• Proven ability to both craft strategy and execute independently — you're as comfortable in a spreadsheet as you are in a brainstorm
• Strong writing and communication skills; you can craft a clear brief, a compelling email, and a sharp board update
• Hands-on experience with marketing tools: email platforms (Klaviyo, Mailchimp, or similar), CRM, paid social, and analytics
• Demonstrated experience building and managing campaigns from brief to launch to reporting
• Comfortable presenting to and collaborating with founders and senior leadership
• A bias for action — you move fast, iterate, and don't wait for perfect

Preferred

• Experience in marketing a subscription or recurring revenue consumer product
• Familiarity with local or neighborhood-level marketing strategies
• Background in home services, real estate, or lifestyle consumer brands
• Experience with HubSpot, Salesforce, or similar CRM platforms
• Light design chops (Canva, Figma, or Adobe) — enough to move fast without always waiting on a designer

WHO YOU ARE

• A builder, not a bystander — you take ownership and find a way, not an excuse
• An individual contributor who loves winning as a team
• Equally energized by big-picture thinking and getting into the weeds
• Obsessed with the customer — you understand what drives homeowners and you market with empathy
• Curious, data-literate, and always testing something new

JOIN ATTEND

At Attend, we're building something genuinely new: a trusted, proactive partner for every homeowner. You'll be joining a small, ambitious team where your work is visible, your ideas are heard, and the growth opportunity is real. If you want a role where you can build, lead, and leave your mark — we want to hear from you.

BENEFITS

• Competitive salary + performance bonus: Annualized salary of $75,000-$90,000 depending on experience. Bonus to be a percentage of salary later determined by performance metrics.
• Health, dental, and vision insurance
• Ability to participate in a 401(k) plan
• Paid time off + flexible scheduling
• Parental leave
• Professional development budget — conferences, courses, and tools
• Life insurance
• Home maintenance perks — because we walk the walk