Senior Marketing Associate
Lendable
About the role
About the Company
Lendable connects emerging and frontier market companies with international and local investors so that they can in turn provide financial and sustainability services to those who need it the most: underbanked consumers and SMEs and MMEs in high-impact sectors. We have built the technical and financial infrastructure to increase access to credit in emerging and frontier markets, including a proprietary database of over 208m loans across 28 countries. To date, we have helped more than 6.2m people get access to fair finance and deployed over $682m of capital to companies across Africa, Asia, and Latin America. As we continue to grow, we are excited to announce the launch of a new fund that will provide sustainability-linked debt to fast-growing SMEs and MMEs across key sectors in emerging markets, focusing on the most impactful categories and highest-emitting industries.
We are based across Africa, Asia, Europe, North and South America, with major hubs in London and Nairobi. Our diverse team consists of investment professionals, data scientists, technologists, and people who care about supporting each other and our clients. We are passionate about creating a more equitable and sustainable world through data and finance. Come help us continue to grow!
About the Role
We are looking for a high-energy, "AI-native" marketing professional to lead our storytelling and market presence. This individual will have the instinct and compulsion to craft Lendable’s narrative and "shout it from the rooftops," ensuring our brand building, events, and content provide high-leverage touchpoints with clients.
The ideal candidate is a versatile "storyteller" who can execute across multiple channels—events, webinars, email campaigns, and media—with consistent quality. You are someone who can learn fast, produce a high volume of work, and is excited to figure out the best way to control mindshare in the private credit and impact investment space. We are a lean, global team, so this role suits someone who enjoys rolling up their sleeves, building things from scratch and taking ownership.
Responsibilities
Proprietary Events & Webinars
- Event Conceptualization: Design and execute a regular cadence of content rich digital and in-person events to ensure a consistent monthly presence in the market.
- Full-Cycle Project Management: Create all event content, manage logistics, and enable the broader Lendable team to easily participate in and invite targets to high-quality sessions.
- Pipeline Engagement: Use events as a strategic tool to get priority clients into the room and build the Lendable brand.
- CRM Insight Driven Event: Use Hubspot and AI tools to generate target lists, inform where we plan events, and content of those events and create marketing intelligence.
Content Strategy & Email Marketing
- Campaign Execution: Create content for and execute regular email campaigns, including quarterly investor newsletters, fund-specific announcements, and borrower-focused content.
- Data Rich Content: Work with internal teams including investment, analytics, impact, risk, and portfolio management to create data rich content.
- Marketing Automation: Manage the integration of CRM to marketing flows and maintain segmented, high-quality mailing lists.
- LinkedIn: Manage LinkedIn content as part of multi channel strategy.
Collateral & Brand Management
- Sales Enablement: Work closely with the head of Investment Solutions to create one-off decks for new products or specific use cases.
- Brand Consistency: Ensure all materials across the organization reflect a unified and professional brand narrative.
Other
- Press Relations: Manage relationships with key press contacts.
- Conference organizer relations: Manage relationships with key event organizer contacts.
Capabilities + Experience
- 3+ years of directly relevant marketing experience.
- Self-starter with a builder mindset — comfortable creating, executing, and iterating marketing initiatives independently.
- Exceptional communication, writing and storytelling skills; the ability to translate complex private credit concepts into engaging narratives.
- AI native approach to content creation and digital marketing.
- Experience storytelling for relevant categories including asset management, impact investing, Not for Profits, etc.
- Experience using CRM to automate and streamline campaigns.
- Experience on event conceptualization.
- Comfortable operating in fast-moving environments, balancing strategy with hands-on execution.
What We Offer
- Stimulating, inquisitive, and fun colleagues - a group of people who care about social justice, diversity, and inclusion above all
- Flexible working set up
- Market competitive salary
- Strong health insurance package that includes dental, vision, and mental health coverage
- Hybrid work with a minimum of 1 day per week in the office (if in a hub)
- Paid new parent leave policy
- The chance to engage in truly impactful and meaningful work
Persons of all gender, race, sex, orientation, age, and identity are encouraged to apply. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Requirements
- 3+ years of directly relevant marketing experience.
- Self-starter with a builder mindset — comfortable creating, executing, and iterating marketing initiatives independently.
- Exceptional communication, writing and storytelling skills; the ability to translate complex private credit concepts into engaging narratives.
- AI native approach to content creation and digital marketing.
- Experience storytelling for relevant categories including asset management, impact investing, Not for Profits, etc.
- Experience using CRM to automate and streamline campaigns.
- Experience on event conceptualization.
- Comfortable operating in fast-moving environments, balancing strategy with hands-on execution.
Responsibilities
- Design and execute a regular cadence of content rich digital and in-person events to ensure a consistent monthly presence in the market.
- Create all event content, manage logistics, and enable the broader Lendable team to easily participate in and invite targets to high-quality sessions.
- Use events as a strategic tool to get priority clients into the room and build the Lendable brand.
- Use Hubspot and AI tools to generate target lists, inform where we plan events, and content of those events and create marketing intelligence.
- Create content for and execute regular email campaigns, including quarterly investor newsletters, fund-specific announcements, and borrower-focused content.
- Work with internal teams including investment, analytics, impact, risk, and portfolio management to create data rich content.
- Manage the integration of CRM to marketing flows and maintain segmented, high-quality mailing lists.
- Manage LinkedIn content as part of multi channel strategy.
- Work closely with the head of Investment Solutions to create one-off decks for new products or specific use cases.
- Ensure all materials across the organization reflect a unified and professional brand narrative.
- Manage relationships with key press contacts.
- Manage relationships with key event organizer contacts.
Benefits
Skills
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