Senior Marketing Communications Specialist - Content Writer

LOCATION: Hybrid - 8 days a month in the office (see locations on the posting)

OVERVIEW

The Senior Marketing CommunicationsSpecialist, Content Writeris responsible forcreating, editing, andproducingshort- and long-form content and copy to support campaign production,lead generation,andthought leadershipfor the UpToDate and Medi-Span product suiteswithin theWolters KluwerHealth Division.This role creates highimpact content that supports demand generation, brand awareness, customer engagement, and thought leadership for the UpToDate and MediSpan product suites.

Operating as part of an internal agency team, the Senior Specialist works independently with minimal guidance, solves complex communication challenges, and contributesexpertiseto cross-functional partners across marketing, product, and customer success. The role requires sound judgment, the ability to analyze information from multiple sources, and the communication skills necessary to explain nuanced or sensitive topics while building alignment among stakeholders.

RESPONSIBILITIES • Createsclear,engaging, creative copyacross a variety of short- and long-form mediums (eBooks, whitepapers, emails, ads,social,video,web, etc.)in line withprogrambriefs to support keycampaignand businessgoals. • Apply best practices in messaging, narrative structure, and B2B content strategy whileremainingaware of competitor positioning and market dynamics. • Translate complex healthcare and technology concepts into engaging, accessible content tailored to clinicians, payers, technologists, and executive audiences. • Independently manage multiple concurrent projects, deadlines, and priorities in a fastpaced environment. • Adheres to brand and style guidelines; supports internal guide maintenanceandknowledge-sharing. • Collaborate with marketing, design, product, and internal subject matter experts to define content needs and ensure alignment with brand guidelines and strategic priorities. • UsesAI-powered tools(Jasper, Grammarly) toexplorenew ways to efficiently produceand atomize content assets, while keeping the human at the center ofthewritingprocess. • Understands and continually learnsabout emerginghealthcaretechnologies andtargetaudiences (providers, health insurance, digital technology, pharmacy, etc.) to supporteffective,tailoredcopy. • Proactively generatesnew contentideas,identifiesopportunities for content reuse and optimization,and seeks creative solutionstoproject blockers.

QUALIFICATIONS

Education:Bachelor's degree in marketing, communications, or relevant field.

Experience: • 4+ years of copy and content writing experience, preferablyforB2Baudiences • Healthcare, technology,and/or agency experiencestronglypreferred • Experience with AI tools for contentcreation, planning, and support • Experience with project management software

Other Knowledge, Skills, Abilities or Certifications: • Demonstratean abilityto producecompelling, professional, engaging copy to supportbusiness goals • Creative, outside-the-box thinking that can help push copy boundaries while appealing to executive audiences and healthcare professionals • A constructive, curious, and learning mentality, especially innew contentprocesses and an evolving healthcare industry • Experience interviewing experts and producing thought leadership, preferred • Demonstratecommunication skills andprofessionalism to interface with peers, internal experts,and executives • Strong problem-solving, analytical, and decision-making skills • Able to work independently and in collaboration with teammates • Excellent follow-through, time managementskills, and attention to detail • Abletoprovidecopy samples at request

TRAVEL: 5%

#LI-Hybrid

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we're getting to know you-not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation: $85,600.00 - $149,400.00 USD

This role is eligible for Bonus.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information:

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.