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Senior Marketing Manager

Evolve HR Solutions

Allentown · On-site Full-time Executive 1w ago

About the role

About the Role

Are you a marketing leader who can build demand—not just talk about it?

We’re partnering with a global industrial business at a critical inflection point to accelerate growth. They need a Marketing leader who is adept at building a modern, digitally driven demand engine.

This role operates like a VP of Marketing for a ~$200M business unit. You’ll own how demand is created, captured, and converted, directly impacting pipeline, revenue, and commercial strategy.

You’ll inherit tools, support, and infrastructure, but you’ll be responsible for turning it into a cohesive, high‑performing marketing engine.

  • High expectations
  • No extended ramp period
  • Significant backlog and opportunity

If you’re looking for a role where you can truly own outcomes, this is it.

Responsibilities

  • Building and scaling a traceable, revenue‑driven demand engine
  • Owning digital marketing across website, CRM, and campaign performance
  • Leading outbound marketing efforts, including trade shows, events, and social strategy
  • Translating business goals into clear, executable marketing roadmaps
  • Driving alignment with Sales to ensure pipeline conversion and growth
  • Leveraging data to continuously optimize performance across the funnel
  • Leading and developing a small, high‑impact team

What We’re Looking For

  • 10+ years in demand generation, growth marketing, or commercial marketing roles
  • Proven ability to drive measurable pipeline and revenue impact
  • Strong experience in digital and outbound marketing channels
  • Comfortable owning website, CRM, campaigns, and events
  • Ability to operate in a fast‑paced, cross‑functional environment
  • Industrial experience (aerospace, gas, manufacturing, or similar) is helpful, but not required

What Success Looks Like

  • Exceeding pipeline and demand generation targets
  • Implementing clear, scalable marketing roadmaps
  • Establishing a data‑driven, accountable marketing function
  • Influencing the organization and strengthening Sales alignment

Bottom Line

If you’ve ever looked at a marketing function and thought, “This could be driving a lot more growth,” this is your opportunity to prove it.

Requirements

  • 10+ years in demand generation, growth marketing, or commercial marketing roles
  • Proven ability to drive measurable pipeline and revenue impact
  • Strong experience in digital and outbound marketing channels
  • Comfortable owning website, CRM, campaigns, and events
  • Ability to operate in a fast-paced, cross-functional environment

Responsibilities

  • Building and scaling a traceable, revenue-driven demand engine
  • Owning digital marketing across website, CRM, and campaign performance
  • Leading outbound marketing efforts, including trade shows, events, and social strategy
  • Translating business goals into clear, executable marketing roadmaps
  • Driving alignment with Sales to ensure pipeline conversion and growth
  • Leveraging data to continuously optimize performance across the funnel
  • Leading and developing a small, high-impact team

Skills

CRMsocial strategy

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