Senior Marketing Manager

Essential Duties and Responsibilities & Accountabilities

• Manage strategic, commissioner-focused marketing and sales programmes that support growth and market positioning, translating business priorities and strategies into high-impact marketing activity targeted at commissioner and stakeholder audiences.
• Develop and execute integrated sales and marketing campaigns, overseeing digital, online and offline content activity to ensure optimisation, innovation and strong return on investment across all growth-focused channels. Manage associated budget spend and purchasing of corporate marketing initiatives.
• Manage B2G digital platforms and marketing technology, including corporate web, marketing automation and lead-generation tools, ensuring innovation, personalisation and performance are central to all activity, and supporting adoption of new technology in line with internal approval processes.
• Lead the development of value propositions, client sales activity and pitches, bid marketing, ensuring propositions, narratives and visual assets are compelling, competitive and creatively strong, effectively supporting business development capture and win themes.
• Use insight, analytics and market intelligence to drive effectiveness, applying evidence-based recommendations to refine campaigns, improve impact with commissioner audiences and inform strategic decision-making.
• Uphold brand consistency and positioning of brand standards across all externally facing activity and supporting the Head of Marketing with strategic brand and positioning work.
• Act as a senior marketing point of contact and deputy when required, supporting the Head of Marketing deliver exceptional strategic marketing activities.

Key Internal Stakeholders & Relationships

• Operational Leadership Teams
• Growth/Business Development Teams
• Policy and Strategic Engagement, and Integrated Communications Teams
• Global Comms and Marketing teams
• Digital, Developer, Data Protection and ISO teams

Key External Stakeholders & Relationships

• Print management companies
• Chartered Institute for Marketing (CIM)
• Technology and Martech providers (Meta, Google, Hubspot etc)
• Events and advertising supplier

Qualifications & Experience

Essential

• Extensive experience delivering strategic sales and marketing programmes and integrated campaigns for commissioner or senior stakeholder audiences to generate revenue.
• Experience presenting at sales pitches for prospective B2G commissioners.
• Strong experience leading digital and multi-channel campaigns, with budget ownership and focus on ROI.
• Extensive experience managing digital platforms, digital integrations and marketing technology, such as websites, case management and marketing automation tools. Acting as Subject Matter Expert for marketing technologies
• Proven ability to develop value propositions, sales activity and bid marketing that supports business growth and revenue.
• Solid experience using insight, analytics and market intelligence to optimise marketing activity.

Desirable

• Experience in public sector, government-commissioned or regulated environments.
• Experience supporting senior leaders or deputising in strategic marketing contexts.
• Familiarity with marketing governance, compliance or internal approval processes.

Maximus Competencies

• Embraces Respect | Partners Effectively: | Creates Innovative Solutions | Focuses on the Customer | Demonstrates Compassion. | Takes Responsibility & Acts with Integrity

Individual competencies

• Strategic Business Acumen, Exceptional Communication, Data-Driven Decision Making,
• Growth-Orientated Mindsets, Solution focused, Detail-Oriented, Proactive and Agile Execution: Results Drivel, Adaptive Leadership, Learning Agility, Emotionally Intelligent Leadership

Travel Requirements

• Occasional travel required to meet business needs

EEO Statement

• MAXIMUS is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We know that feeling included has a dramatic impact on personal wellbeing and are working to ensure that no job applicant receives less favourable treatment due to any personal characteristic. Advertisements for posts will include sufficiently clear and accurate information to enable potential applicants to assess their own suitability for the post.
• We are a Disability Confident Leader, thanks to our commitment to the recruitment, retention and career development of people with disabilities and long-term conditions. The Disability Confident scheme includes a guaranteed interview for any applicant with a disability who meets the minimum requirements for a job. When you complete your job application you will find a question asking you if you would like to apply under the Disability Confident Guaranteed Interview Scheme. If you feel that you have a disability and apply under this scheme, providing that you meet the essential criteria for the job, you will then be invited for interview. Your Guaranteed Interview application will only be shared with the hiring manager and the local resourcing team.
• Where reasonable, MAXIMUS will review and consider adjustments for those applicants who express a requirement for them during the recruitment process.

Minimum Salary

£ 60, 000.00

Maximum Salary

£ 60, 000.00