Senior Marketing Manager, Brand Development

As a Senior Brand Manager at our client, a fast-growing Indian skincare brand, you will play a crucial role in shaping brand growth and ensuring strong brand health and business impact in the skincare space. Your responsibilities will include:

- Driving overall brand strategy, positioning, and messaging aligned with business goals - Supporting new product development through market research, trend analysis, and consumer insights - Conceptualizing and executing integrated marketing campaigns across digital, PR, influencer, and social platforms - Tracking and improving brand health metrics such as awareness, engagement, and perception - Conducting competitive and consumer research to identify growth opportunities - Overseeing content, communication, and storytelling across channels - Measuring campaign performance, ROI, and sharing actionable insights with leadership - Coordinating cross-functionally with product, design, PR, media teams, and external agencies - Ensuring brand consistency, claims accuracy, and regulatory compliance across all marketing assets

Qualifications required for this role include:

- 3+ years of experience in brand management, marketing strategy, or new product development - MBA from a Tier I or Higher Tier II institute preferred - Experience in FMCG, beauty, skincare, or wellness preferred - Solid analytical and consumer-insight-driven mindset - Hands-on experience with digital marketing, influencer marketing, PR, and SEO - Excellent project management and stakeholder management skills - Proficiency in MS Office and data-driven marketing tools - Passion for skincare, beauty, and building strong brands

Joining our client as a Senior Brand Manager will provide you with the opportunity to work with a company that is redefining the personal care space with gentle and effective skincare products. This role will allow you to contribute to the growth and success of the brand while working in a dynamic and innovative environment.

Please note that the company, Hireginie, is a prominent talent search company specializing in connecting top talent with leading organizations. They offer customized recruitment solutions across industries and are committed to excellence in ensuring a seamless and transparent hiring process. Their mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all. As a Senior Brand Manager at our client, a fast-growing Indian skincare brand, you will play a crucial role in shaping brand growth and ensuring strong brand health and business impact in the skincare space. Your responsibilities will include:

- Driving overall brand strategy, positioning, and messaging aligned with business goals - Supporting new product development through market research, trend analysis, and consumer insights - Conceptualizing and executing integrated marketing campaigns across digital, PR, influencer, and social platforms - Tracking and improving brand health metrics such as awareness, engagement, and perception - Conducting competitive and consumer research to identify growth opportunities - Overseeing content, communication, and storytelling across channels - Measuring campaign performance, ROI, and sharing actionable insights with leadership - Coordinating cross-functionally with product, design, PR, media teams, and external agencies - Ensuring brand consistency, claims accuracy, and regulatory compliance across all marketing assets

Qualifications required for this role include:

- 3+ years of experience in brand management, marketing strategy, or new product development - MBA from a Tier I or Higher Tier II institute preferred - Experience in FMCG, beauty, skincare, or wellness preferred - Solid analytical and consumer-insight-driven mindset - Hands-on experience with digital marketing, influencer marketing, PR, and SEO - Excellent project management and stakeholder management skills - Proficiency in MS Office and data-driven marketing tools - Passion for skincare, beauty, and building strong brands

Joining our client as a Senior Brand Manager will provide you with the opportunity to work with a company that is redefining the personal care space with gentle and effective skincare products. This role will allow you to contribute to the growth and success of the brand while working in a dynamic and innovative environment.

Please note that the company, Hireginie, is a prominent talent search company specializing in connecting top talent with leading organizations. They offer customized recruitment solutions across industries and are committed to excellence in ensuring a seamless and transparent hiring process. Their mission is to empower both clients and candidates by matching the right talent with the right opportunities, fostering growth and success for all.