Senior Marketing Manager, Executive Messaging

Position Overview

AWS is seeking a Senior Marketing Manager, Executive Messaging to own the messaging strategy focused on the executive customer with emphasis on cloud computing, AI, and the impact of digital transformation on organizations. This role will develop the foundational messaging that powers AWS's communications to C-suite customers across channels. You'll architect the messaging framework that guides how AWS communicates its value proposition, technology innovation, and business impact to B2B audiences, with particular focus on C-suite leaders at enterprise customers.

The position requires deep expertise in B2B technology marketing and the ability to craft compelling narratives that resonate with senior business and technology leaders.

Amazon Web Services (AWS) is the world's most comprehensive and broadly adopted cloud platform, continuously pioneering innovations that empower businesses ranging from startups to Global 500 companies.

This role is part of Global Executive Marketing (GEM), a team dedicated to shaping relationships with C-suite customers, driving revenue, and fostering innovation in technology marketing.

Key Responsibilities

• Define and maintain AWS's core executive messaging architecture, ensuring consistency across all communications.
• Create strategic narrative frameworks that translate AWS's technical capabilities into business value propositions.
• Own message testing and refinement processes to optimize impact with target audiences.
• Partner with product teams to craft compelling stories around new innovations, especially in AI/ML.
• Build and maintain a comprehensive message repository for global teams.
• Guide regional teams on message localization while maintaining global consistency.
• Lead executive message training and enablement for senior AWS speakers.
• Collaborate with PR, AR, and marketing teams to ensure message alignment.
• Define success metrics and measure message effectiveness across channels.
• Workshop with stakeholders and experts to develop messaging.
• Review regional message adaptation requests and provide strategic guidance.
• Lead message testing sessions with target audience segments.
• Collaborate with the executive communications team on upcoming keynote messaging.
• Analyze message performance data and adjust frameworks based on insights.

Required Qualifications

• Deep expertise in B2B technology marketing and the ability to craft compelling narratives for senior business and technology leaders.

Benefits & Perks

• Work/Life Balance: We value work-life harmony with flexible work hours and arrangements.
• Inclusive Team Culture: Employee-led affinity groups and ongoing events foster a strong culture of inclusion.
• Mentorship and Career Growth: Continuous learning opportunities, mentorship, and career advancement resources are provided.
• Diverse Experiences: Amazon values diverse backgrounds and encourages candidates from non-traditional paths to apply.