Senior Marketing Manager, Outbound GTM

About

Senior Marketing Manager, Outbound GTM – Amazon Ads

Are you ready to transform how businesses connect with customers? At Amazon Ads, we’re not just selling advertising, we’re crafting full‑funnel growth strategies that empower brands to reach their full potential. Our team develops innovative marketing solutions, provides actionable insights, and partners with agencies and tech innovators to drive mutually beneficial growth.

The Partner Growth Marketing team’s Outbound GTM function develops program strategies to drive product awareness and adoption with partners and end advertisers. This role orchestrates between Growth Marketing, PMM, Product, and Channel to ensure messages and activations reach the audience at the right time with impact. The marketer must move seamlessly between strategy and execution, driving the full lifecycle of campaigns and serving as the starting point for most Growth Marketing activity.

Key Responsibilities

• Design and develop key outbound marketing mechanisms and programs.
• Serve as the main point of contact for PMM and continuously update the team on roadmap changes, timelines, and launch activity.
• Collaborate with cross‑functional teams to ensure successful integration of outbound marketing activity for all priority audiences via scaled channels.
• Build and own repeatable mechanisms for information capture and dissemination.
• Measure and report on success metrics, providing insights to optimize programs and demonstrate impact.

Basic Qualifications

• 6+ years of professional non‑internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs.
• Experience using data and metrics to drive improvements.
• Proficiency with Excel or Tableau (data manipulation, macros, charts, pivot tables).
• Experience building, executing, and scaling cross‑functional marketing programs.
• Experience developing and executing campaigns across multiple time zones and languages.

Preferred Qualifications

• Experience driving direction and alignment with large cross‑functional teams and agency partners.
• Experience designing and executing joint marketing plans with strategic alliance partners that have a global footprint.

Compensation & Benefits

• Base salary range: $130,000 – $185,000 USD annually (USA, NY, New York).
• Sign‑on payments and Restricted Stock Units (RSUs).
• Comprehensive benefits including health insurance (medical, dental, vision, prescription), Basic Life & AD&D insurance, supplemental life options, EAP, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement, 401(k) matching, paid time off, and parental leave.

Amazon is an equal opportunity employer. Accommodations are available for candidates with disabilities throughout the hiring process.