Senior Marketing Manager LINQ Ecosystem.
Medtronic (Schweiz) AG
About the role
About Medtronic
Bei Medtronic kannst Du eine Karriere für Dein Leben starten. Und Dich für ein gerechtes und innovatives Gesundheitswesen einsetzen, das für alle zugänglich ist. Du wirst zielstrebig Barrieren abbauen, die Innovationen in einer stärker vernetzten und solidarischen Welt im Wege stehen.
Job Overview – Ein Tag im Leben
Medtronic is hiring a Senior Marketing Manager responsible for leading the strategic development and execution of the CDS marketing plan across Western Europe, in collaboration with product managers and market development managers. In the role, you report directly to the Business Director, Western Europe, and are part of the extended global commercial marketing team.
Our ambition is to drive a new era of personalized medicine by empowering care providers and patients with actionable insights to conquer chronic diseases. The business has evolved from diagnostics to monitoring and will expand to disease management. Currently we address the needs of unexplained syncope patients, cryptogenic stroke patients and atrial fibrillation management.
Responsibilities
- Define and promote the value proposition for the CDS portfolio, including LINQ, LINQ II with AI, and additional services, ensuring a strong co‑positioning strategy across Western Europe, oversee impactful campaigns, particularly around the AI‑driven LINQ and LINQ II launches, driving alignment between marketing, product management, and sales teams, collaborate with the global marketing team to ensure Western European needs are prioritized and represented within the broader global marketing agenda.
- Manage the LINQ Ecosystem portfolio to promote its unique value and also drive strategy and competitive positioning, drive and Educate the WE CRM teams to grow the portfolio.
- Work closely with medical affairs, clinical, and market development teams to drive customer engagement and remove barriers to market growth, especially in key areas like syncope, stroke, and AF management, lead the training and education strategy with a focus on onboarding programs and continuous customer engagement, ensuring that the Western Europe market is well‑equipped to promote and use CDS solutions.
- Shape and lead the digital marketing strategy, working with the costumer marketing manager and integrated marketing specialist and digital centre of excellence to drive a cohesive and impactful digital presence, while also building and connecting an ecosystem strategy that links product initiatives with market development goals. This includes engaging stakeholders through society education, KOL (Key Opinion Leader) development, and awareness programs.
- Collaborate with multiple sales teams (CDS, CRM, SAM) to set quarterly objectives, define messaging, and track performance to ensure market growth and retention. Work closely with channel marketing to maintain alignment between sales and marketing.
- Provide input on the Integrated Business Planning (IBP) process to ensure supply chain continuity for key products and solutions.
- Lead the training and education strategy with a focus on onboarding programs and continuous customer engagement, ensuring that the Western Europe market is well‑equipped to promote and use CDS solutions. Develop and articulate pricing strategies, ensuring proper execution in the local markets. Gather customer feedback to inform future portfolio developments.
Required Knowledge and Experience
- Master’s degree with proven experience in marketing leadership within the medical device or healthcare industry, with a strong emphasis on cross‑functional collaboration and a strong understanding, based on evident expertise, of the Western European market landscape, particularly in cardiology and cardiac rhythm management (CRM).
- Experience in product launches and developing value propositions for innovative healthcare technologies, particularly in AI‑driven solutions.
- Exceptional leadership, communication, and stakeholder management skills aimed at influencing within a complex matrix organization.
- Ability to manage large, diverse teams and drive alignment across multiple countries and functions with empathy and efficiency.
- Strategic thinker with a track record of driving long‑term marketing plans while executing near‑term tactical campaigns.
- Experience with digital marketing, channel strategy, and sales team collaboration.
#LI-Flex
Physical Job Requirements
Die obigen Aussagen sollen die allgemeine Art und den Umfang der Tätigkeit beschreiben, die von den Mitarbeitern in der jeweiligen Position ausgeführt wird. Sie enthalten jedoch nicht alle für diese Position erforderlichen Verantwortlichkeiten und Fähigkeiten.
Benefits and Compensation
Medtronic bietet ein wettbewerbsfähiges Gehalt und ein flexibles Leistungspaket. Das Engagement für unsere Mitarbeiter ist der Kern unserer Werte. Wir schätzen die Beiträge jedes einzelnen. Sie tragen damit zu unserem Erfolg bei. Wir bieten für jede Karriere‑ und Lebensphase umfassende Leistungen, Ressourcen und wettbewerbsfähige Vergütungspläne.
Pay Range
- France: 96,000.00 EUR – 144,000.00 EUR
- Italy: 89,600.00 EUR – 134,400.00 EUR
- Switzerland: 184,000.00 CHF – 276,000.00 CHF
About Medtronic
Wir sind weltweit führend im Bereich Gesundheitstechnologie und suchen und finden Lösungen für die drängendsten medizinischen Probleme der Menschheit. Unsere Mission, Schmerzen zu lindern, die Gesundheit von Patienten wiederherzustellen und ihr Leben zu verlängern, eint ein weltweites Team von mehr als 95.000 engagierten Mitarbeitern. Im Herzen sind wir Ingenieure, die ehrgeizige Ideen umsetzen, um echte Lösungen für echte Menschen zu entwickeln. Ob im Labor, in der Fabrikhalle oder im Konferenzraum – jede*r von uns experimentiert, schafft, baut, verbessert und löst Probleme. Mit unseren Kompetenzen, den unterschiedlichen Perspektiven und unserem Pioniergeist sind wir dazu berufen, Außergewöhnliches zu schaffen.
Erfahren Sie mehr über unser Engagement für Diversität und Inklusion unter http://www.medtronic.com
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