Marketing Specialist

Responsibilities

• Assist with coordinating off-site sponsorship events, including trade show booth setup, collateral, promotional items and other logistics as needed.
• Support the coordination of in-person and virtual client, prospect and referral source events, including development and distribution of invitations, managing RSVPs and event logistics, and assistance with speaker presentations.
• Ensure all event attendees and activities are entered into Salesforce and flagged for relevant nurture campaigns and follow-up coordination to drive lead conversion.
• Work closely with executive sponsors on event logistics, run-of show, targeting.
• Coordinate post-event feedback collection and metrics reporting.
• Support regional proposal requests, including review, interpretation, and response development for Request for Proposals (RFPs), helping oversee the process from kickoff through final submission.
• Draft, edit, and format persuasive, technical, and client-focused proposals, statements of qualifications, presentations, and related pursuit materials.
• Help maintain the Mid-Atlantic proposal library in coordination with national marketing leads and SMEs, ensuring templates, case studies, and firm credentials are accurate, current, and relevant for the region.
• Collaborate with the broader proposal team, offshore team, and business partners to develop polished final deliverables.
• Attend industry group meetings and assist regional marketing lead, as needed.
• Assist with internal meeting planning, materials, content tracking, and event coordination.
• Support campaign and event planning specific to the assigned industry.
• May be asked to assist with Salesforce.
• Create marketing emails and digital campaigns through Pardot (training provided).
• Assist with setting up emails, landing pages, and contact lists.
• Proactively communicate and expand current digital marketing campaigns to team.
• Pull engagement metrics for social, email or webinar campaigns.
• Manage project intake tracking, Smartsheet and assist with project coordination with the CoE.
• Take initiative on documenting processes, tracking proposal metrics such as win rates, updating templates, and identifying operational improvements to enhance efficiency and impact.
• Ongoing maintenance and updates to professional bios and headshots repository to keep current.
• Help maintain Teams channel, shared resources, and content and file management.
• Organize internal documents.
• Maintain marketing collateral libraries and update as needed.
• Understand and maintain fluency in key platforms such as Salesforce, Pardot, Smartsheet, Project Management Platforms.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 3-7 years of marketing experience, preferably in professional services (accounting, law, consulting).
• Strong project management and organizational skills; ability to manage multiple priorities in a fast-paced environment.
• Proficiency with CRM, marketing automation, and project management tools.
• Strong PowerPoint and other Microsoft Office skills required.
• Experience with marketing automation software, such as Pardot or HubSpot, as well as digital advertising.
• Experience with Salesforce a plus.
• Experience with video conferencing platforms, such as Zoom or Microsoft Teams, a plus.
• Design experience and knowledge of Adobe Creative Cloud, Canva, or other design software experience a plus.
• Experience articulating message points and positioning in business development/sales documents.
• Effectively interact with all levels, from Managing Directors through to administrative personnel.
• Excellent written and oral communications skills required.
• Strong client service focus and results-driven attitude.
• Strong grammar, proofreading, and analytical skills.
• Team player who is also self-motivated and can work independently with minimum supervision.

Qualifications

• 3 years of experience as a subject matter expert.
• Must maintain current required licenses and certifications relevant to field of expertise.
• Demonstrated ability to communicate verbally and in writing throughout all levels of organization, both internally and externally.
• Effective customer service skills.
• Proficient use of applicable technology.
• Ability to work in team environment as well as independently.
• Ability to analyze and prioritize multiple responsibilities.