Senior Marketing Technology Business Analyst

We’re partnering with a global enterprise hospitality leader to find a Senior Marketing Technology Business Analyst to support a high-impact transformation within their customer engagement ecosystem.

This role sits at the center of a large-scale CRM and marketing technology evolution, working across multiple platforms, teams, and business units. You’ll play a critical role in shaping how customer data, messaging, and digital experiences come together - translating complex business needs into clear, actionable solutions.

If you thrive in fast-moving, ambiguous environments and enjoy being the bridge between business, product, and engineering, this is an opportunity to make a visible impact at scale. This is a highly cross-functional environment, requiring close collaboration across product, engineering, and business teams.

What You’ll Do:

Drive Discovery & Define Requirements

• Lead discovery sessions to gather and clarify business needs across workstreams
• Translate complex ideas into clear, structured, and actionable requirements
• Break down requirements across multiple systems and platforms
• Write high-quality user stories and documentation in Jira and Confluence

Act as the Cross-Functional Connector

• Serve as the bridge between business stakeholders and product/engineering teams
• Identify impacted systems and determine the right teams to execute the work
• Ensure requirements are clearly communicated, understood, and delivered
• Collaborate across multiple product pods to drive alignment and execution

Support Martech Strategy & Solutioning

• Partner with stakeholders to guide solutions based on platform capabilities and constraints
• Help determine where work should live across the ecosystem (CRM, CDP, CMS, etc.)
• Contribute to solution discussions by understanding data flows, integrations, and system dependencies

Enable Delivery & Execution

• Facilitate backlog creation and refinement across product teams
• Ensure requirements are fully defined prior to development
• Support light validation and ensure solutions align with defined outcomes
• Focus on strong handoff and delivery readiness, not execution ownership

The Environment:

You’ll be working within a sophisticated martech ecosystem that includes:

• Customer engagement and messaging platforms
• Customer data and profile management systems
• Channel orchestration tools
• Content management and personalization platforms

What We’re Looking For:

Must-Have Experience

• Strong background in Martech and/or CRM ecosystems
• Proven experience working in highly cross-functional environments
• Expertise in writing clear, detailed, and actionable requirements
• Experience breaking down complex initiatives across multiple systems

Who You Are:

• A senior-level Business Analyst who can operate independently
• Comfortable navigating ambiguity and shaping structure through discovery
• A strong communicator who can influence and align diverse stakeholders
• Detail-oriented with a passion for clean, organized documentation
• Naturally curious and eager to understand how systems work end-to-end

Why This Role:

• Work on a highly visible, enterprise-wide initiative
• Be at the center of a modern marketing technology transformation
• Collaborate with cross-functional teams across a global organization
• Opportunity for a long-term engagement with meaningful impact