(Senior) Online Marketing Manager (m/w/d)
GÖDE Holding GmbH & Co. KG
About the role
About
The GÖDE Group combines the sectors of mail order and online retail, services, and research, serving approximately 10 million customers worldwide. We employ around 450 people in Europe and the USA, with 300 at our headquarters near Aschaffenburg. TEC Innovation GmbH & Co. KG is responsible for the e-commerce and online marketing of the entire corporate group. Their portfolio includes online shops and websites in Germany, Europe, and the USA, for which we use state-of-the-art web technologies.
For our location in Waldaschaff (near Aschaffenburg), we are looking for a motivated
(Senior) Online Marketing Manager (m/f/d)
on a full-time basis (40 hours/week) as soon as possible.
Responsibilities
- Further development and implementation of performance marketing strategies across various digital channels (especially Meta Ads & SEA)
- Planning, creation, and execution of online advertising campaigns for customer retention and new customer acquisition
- Monitoring and analysis of campaign performance while adhering to ROAS targets and other KPIs such as MER, CAC, etc.
- Derivation of optimization measures for online performance activities and campaigns
- Collaboration with and management of external partners, service providers, and agencies
- Close collaboration with internal interfaces
Requirements
- Completed degree in marketing, communication, digital media, or a comparable qualification
- At least 5 years of experience in online and/or performance marketing, particularly in the conception, implementation, and evaluation of cross-channel campaigns
- In-depth knowledge of Google Ads, Meta Ads, and other PPC platforms
- Proficient in MS Office and experience with online marketing and analysis tools such as Google Analytics, Google Ads, Meta Ads, and reporting tools (getklar, among others)
- Experience with tools such as Canva and AI tools like ChatGPT
- Strong analytical skills and experience with web analytics tools
- Optional: Experience with or strong interest in jewelry and/or dietary supplements
- Fluent German and good English language skills
- Independent and structured way of working
- Excellent communication skills and a confident demeanor
Benefits
- Flat hierarchies, short decision-making processes, and open communication
- Hybrid work model, flexible working hours – we focus on a balanced work-life balance
- Room for your own ideas, exciting field of activity, and an appreciative work atmosphere
- Company canteen, fresh fruit, free water and coffee flat rate
- JobRad (company bicycle leasing) and employee discounts via Corporate Benefits
- Company events, sports hall, gaming room
- Subsidized company pension plan
Your Future With Us
If this challenge appeals to you and you want to actively shape a successful growth company, please send your complete and meaningful application documents, stating your possible start date and salary expectations, to: https://www.goede.com/karriere
GÖDE-Gruppe TEC Innovation GmbH & Co. KG Recruitment Team HR Am Heerbach 5 D-63857 Waldaschaff Email: bewerbung@goede.com
Requirements
- Abgeschlossenes Studium im Bereich Marketing, Kommunikation, digitale Medien oder eine vergleichbare Qualifikation
- Mindestens 5 Jahre Erfahrung im Online- und/oder Performance-Marketing, insbesondere in der Konzeption, Umsetzung und Auswertung kanalübergreifender Kampagnen
- Fundierte Kenntnisse in Google Ads, Meta Ads und weiteren PPC-Plattformen
- Sicherer Umgang mit MS Office und Erfahrung mit Online Marketing- und Analyse-Tools wie Google Analytics, Google Ads, Meta Ads sowie Reporting-Tools (getklar u.a.)
- Erfahrung mit Tools wie z.B. Canva und KI-Tools wie ChatGPT
- Starke analytische Fähigkeiten und Erfahrung mit Web-Analyse-Tools
- Fließende Sprachkenntnisse in Deutsch und gute Sprachkenntnisse in Englisch
- Selbstständige und strukturierte Arbeitsweise
- Ausgezeichnete kommunikative Fähigkeiten sowie ein sicheres Auftreten
Responsibilities
- Weiterentwicklung und Implementierung von Performance-Marketing-Strategien über verschiedene digitale Kanäle hinweg (insbesondere Meta Ads & SEA)
- Planung, Erstellung und Umsetzung von Online Werbekampagnen zur Kundenbindung und Neukundengewinnung
- Monitoring und Analyse der Kampagnenleistungen unter Einhaltung der ROAS-Ziele sowie weiterer KPIs wie MER, CAC etc.
- Ableitung von Optimierungsmaßnahmen der Online Performance Maßnahmen und Kampagnen
- Zusammenarbeit mit und Steuerung von externen Partnern, Dienstleistern und Agenturen
- Enge Zusammenarbeit mit internen Schnittstellen
Benefits
Skills
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