(Senior) Online Marketing Manager (m/w/d)

About

The GÖDE Group combines the sectors of mail order and online retail, services, and research, serving approximately 10 million customers worldwide. We employ around 450 people in Europe and the USA, with 300 at our headquarters near Aschaffenburg. TEC Innovation GmbH & Co. KG is responsible for the e-commerce and online marketing of the entire corporate group. Their portfolio includes online shops and websites in Germany, Europe, and the USA, for which we use state-of-the-art web technologies.

For our location in Waldaschaff (near Aschaffenburg), we are looking for a motivated

(Senior) Online Marketing Manager (m/f/d)

on a full-time basis (40 hours/week) as soon as possible.

Responsibilities

• Further development and implementation of performance marketing strategies across various digital channels (especially Meta Ads & SEA)
• Planning, creation, and execution of online advertising campaigns for customer retention and new customer acquisition
• Monitoring and analysis of campaign performance while adhering to ROAS targets and other KPIs such as MER, CAC, etc.
• Derivation of optimization measures for online performance activities and campaigns
• Collaboration with and management of external partners, service providers, and agencies
• Close collaboration with internal interfaces

Requirements

• Completed degree in marketing, communication, digital media, or a comparable qualification
• At least 5 years of experience in online and/or performance marketing, particularly in the conception, implementation, and evaluation of cross-channel campaigns
• In-depth knowledge of Google Ads, Meta Ads, and other PPC platforms
• Proficient in MS Office and experience with online marketing and analysis tools such as Google Analytics, Google Ads, Meta Ads, and reporting tools (getklar, among others)
• Experience with tools such as Canva and AI tools like ChatGPT
• Strong analytical skills and experience with web analytics tools
• Optional: Experience with or strong interest in jewelry and/or dietary supplements
• Fluent German and good English language skills
• Independent and structured way of working
• Excellent communication skills and a confident demeanor

Benefits

• Flat hierarchies, short decision-making processes, and open communication
• Hybrid work model, flexible working hours – we focus on a balanced work-life balance
• Room for your own ideas, exciting field of activity, and an appreciative work atmosphere
• Company canteen, fresh fruit, free water and coffee flat rate
• JobRad (company bicycle leasing) and employee discounts via Corporate Benefits
• Company events, sports hall, gaming room
• Subsidized company pension plan

Your Future With Us

If this challenge appeals to you and you want to actively shape a successful growth company, please send your complete and meaningful application documents, stating your possible start date and salary expectations, to: https://www.goede.com/karriere

GÖDE-Gruppe TEC Innovation GmbH & Co. KG Recruitment Team HR Am Heerbach 5 D-63857 Waldaschaff Email: bewerbung@goede.com