Senior Paid Media & Growth Specialist

About Webwiser

At WBWR, we're not just a digital experience and e-commerce marketing agency – we're trailblazers in redefining online success. We're on a mission to empower brands and businesses with unparalleled digital strategies that transcend boundaries and elevate customer experiences to new heights.

The Opportunity: Senior Paid Media & Growth Specialist (Luxury Brands)

The Senior Paid Performance Media Specialist plays a critical role at Webwiser, driving performance-led growth for our clients across paid media channels. You’ll be responsible for leading strategy, execution, and optimization of campaigns—particularly within e-commerce and apparel brands—ensuring measurable impact across both online sales and lead generation funnels.

Responsibilities

• Lead the strategy, execution, and ongoing optimization of paid media campaigns across platforms (Meta, Google, TikTok).
• Drive revenue growth and performance for e-commerce brands, with a strong focus on fashion, clothing, and apparel.
• Build and scale full-funnel campaigns across DTC e-commerce and lead generation objectives.
• Analyse campaign data (platforms, GA4, and revenue reports) to generate actionable insights and improve performance.
• Define and refine target audiences based on data, behavior, and market trends.
• Continuously test creatives, audiences, and bidding strategies to improve ROAS and efficiency.
• Collaborate with creative, content, and strategy teams to align campaigns with business objectives.
• Monitor campaign performance daily, ensuring delivery against KPIs and budgets.
• Prepare and present performance reports with clear insights and recommendations.
• Build strong relationships with clients and act as a trusted advisor on paid media strategy

Requirements

• 3–4+ years’ experience in paid media / performance marketing (agency experience preferred).
• Proven experience managing e-commerce campaigns, particularly within fashion, apparel, or clothing brands.
• Strong experience in both online sales (DTC) and lead generation campaigns.
• Hands-on experience with Meta Ads and Google Ads (TikTok Ads advantageous).
• Strong analytical skills with experience in GA4 and performance reporting.
• Proven ability to scale campaigns and manage budgets effectively.
• Excellent communication and client-facing skills.
• Highly organized, proactive, and performance-driven mindset.

What We Offer

• A collaborative and innovative environment where ideas thrive.
• Exposure to high-growth e-commerce and fashion brands.
• Opportunities for professional growth and leadership development.
• Competitive compensation and the chance to work with passionate, performance-driven people.