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Senior Paid Media Specialist

Communicate Finance

South Africa · On-site Full-time Senior 1mo ago

About the role

What You’ll Be Doing

  • Owning the setup, management, and optimisation of paid advertising campaigns across multiple platforms
  • Monitoring and improving performance metrics such as engagement, acquisition costs, and return on ad spend
  • Managing and pacing budgets to ensure maximum efficiency and impact
  • Testing and refining ads, messaging, and landing pages to improve conversion outcomes
  • Analysing campaign results and translating data into practical insights and recommendations
  • Producing concise, meaningful performance reports for internal stakeholders
  • Working closely with creative and content teams to ensure campaigns are aligned with brand and messaging goals
  • Keeping up to date with platform changes, new features, and digital advertising best practices

What You’ll Bring

  • 2–5+ years’ experience managing paid digital advertising campaigns
  • Strong hands‑on capability across major paid platforms (search, social, and professional networks)
  • Solid experience working with analytics and tracking tools to measure performance accurately
  • A clear understanding of conversion tracking, attribution, and performance measurement
  • Highly organised, detail‑focused, and comfortable managing multiple campaigns at once
  • Analytical mindset with the ability to identify trends, spot inefficiencies, and drive improvements

Ideal Traits

  • Curious, data‑driven, and comfortable working independently
  • Confident working with budgets and performance targets
  • Able to balance speed and accuracy in a fast‑paced environment
  • Collaborative, but comfortable taking full ownership of your work

Let us assist you with your Digital career!

Skills

analyticsdigital advertisingpaid advertisingperformance measurementsocial media advertisingsearch engine marketing

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