(Senior) Product & Sales Campaign Manager

About

As a (Senior) Product & Sales Campaign Manager, you own the full cycle of our most significant multi-channel campaigns, from strategic conception to execution, ensuring every sales event and product activation is delivered with precision and brand consistency. You translate commercial and brand goals into high-performing campaigns, while actively driving the strategic evolution of our campaign concepts and innovating cross-functional workflows to maximise long-term impact and efficiency. By ensuring channel-specific execution, you optimise performance across the entire marketing funnel and the digital customer journey. This position is permanent and based in Munich.

What You'll Do

• Own the full lifecycle of multi-channel campaigns, from the initial strategic concept and assortment definition to production, execution, and post-campaign analysis
• Transform commercial goals into high-impact creative briefs, campaign concepts, and communication plans, ensuring asset deliverables are on-brand and optimised for their specific channel requirements, utilising AI-driven insights to enhance creative relevance
• Set clear campaign and channel goals, continuously analyse campaign KPIs to derive implications for channel mix, refining the campaign approach to improve ROI and customer engagement
• Act as the central hub between Creative, Brand, Organic Marketing, Performance Marketing, and Commercial teams to resolve bottlenecks, make high-stakes decisions, and innovate internal workflows
• Drive the evolution of our campaign framework by performing market benchmarking and testing new campaign approaches, as well as iterate on existing concepts to build best-in-class campaigns

You Come With

• A background in managing high-budget, multi-channel campaigns from initial strategic brief through creative production, go-live, and post-mortem analysis
• Proven experience in a fast-paced, high-growth (e-commerce) environment with an understanding of the digital customer journey
• Deep understanding of the full marketing funnel, with the ability to architect and optimise campaigns that effectively drive high-conversion results
• Excellent stakeholder and communication skills with the ability to influence, align, and drive clarity across diverse teams
• Proactive problem-solving approach to navigating the complexities of end-to-end project management in a fast-paced environment
• Strong ability to analyse KPIs and translate data into actionable insights for assortment selection and campaign optimisation

Why Westwing

If you are looking for a place where ambition meets creativity, where ideas turn into impact fast, and where people are trusted to grow - you have found it.

At Westwing, we’re building the Superbrand in Design with a team that’s shaping the future of beautiful home & living.

Here is what you can look forward to:

• A high-performance culture built on trust, feedback and collaboration
• An inspiring, international environment that empowers you to think big, take ownership, and grow beyond your comfort zone
• A flexible hybrid setup with 3 office days per week - because strong connections and quick collaboration make great ideas happen
• Work-from-anywhere opportunities for up to 4 weeks per year - as fresh perspectives spark bold ideas
• 30 days of paid holiday to rest, recharge, and come back ready to create
• A beautiful, centrally located, dog-friendly office with inspiring spaces, a sunny terrace, and good food - designed for moments that energise and connect
• Exclusive discounts - 40% off Westwing Collection, 20% off third-party brands (each on non-reduced items), 10% Family & Friends discount, plus special-occasion vouchers
• Wellbeing support through mental health resources, sports memberships, and preventive care
• Sustainable mobility options with discounted public transport and JobRad - moving with purpose and care for the planet
• Support for working parents, including our on-site Westwing Wichtel daycare and a partnership with multilingual provider Elly & Stoffl
• One annual Social Impact Day to give back to a cause you care about - because being human is our true superpower
• Team rituals that celebrate results and togetherness - from Movie Nights and Oktoberfest to Summer & Winter Parties