Senior Product Growth Marketer (Fintech)

About Zed

At Zed, we’re building a simpler, smarter financial platform for Nigerians.

We are looking for a Senior Product Growth Marketer to own and build our growth engine from 0 → scale.

This is a 0→1 role, and you will not inherit a working system. You will design, test, and scale growth from the ground up.

What You’ll Do

• Own and execute Zed’s end-to-end growth strategy
• Design and optimize user acquisition funnels (including waitlists)
• Define and improve activation and onboarding experience
• Drive retention and engagement strategies
• Run structured growth experiments across the funnel
• Define key growth metrics (activation, retention, CAC, etc.)
• Shape product positioning and messaging
• Work closely with Product, Engineering, and Design to embed growth into the product
• Set up analytics, reporting, and growth playbooks

What We’re Looking For

• 5+ years in Growth / Product Marketing
• Experience building and scaling early-stage products
• Strong understanding of full-funnel growth (acquisition → retention)
• Ability to operate in ambiguous, fast-moving environments
• Strong product thinking (not just campaign execution)
• Data-driven with hands-on execution ability
• Excellent communication and storytelling skills

Bonus (Strong Advantage)

• Fintech or payment experience in African markets
• Experience launching products from 0 → traction

Tools

You should be comfortable working across:

• Analytics: GA4, Mixpanel, Amplitude
• Web: Webflow, Framer
• Lifecycle: Mailchimp, HubSpot, ConvertKit
• Experimentation: A/B testing tools
• Data: Google Sheets / Excel (advanced)
• Content and Distribution: Instagram, LinkedIn, WhatsApp (early channels)
• Design: Canva, Figma

What Success Looks Like (First 30 Days)

• Clear growth strategy aligned with product roadmap
• Live acquisition funnel (waitlist / early access)
• Defined activation metrics
• Growth experiments running across acquisition and onboarding
• Early traction signals (conversion, engagement, retention)

Why This Role Matters

You will play a key role in taking Zed from 0 to its first meaningful user base, working directly with the CEO and closely with Product & Engineering.

This Role Is NOT For

• Campaign-only marketers
• Social media managers without product experience
• Candidates who require highly structured environments.