Senior Product Manager, Buyer Experience, Web

About the position

Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy or Depop, you will tackle unique, meaningful, and large‑scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Etsy's web experience receives over 600 million visits a month. Most buyers arrive from a search engine, land on a listing page, and leave. The ones who stay long enough to see the real person behind the item convert at 5‑10× the rate of those who don't, but the experience rarely gives them the chance. We want to change that.

The Buyer Web team is rebuilding how buyers discover, evaluate, and purchase on desktop and mobile web. We're not tweaking what exists, we're rethinking what the experience should look like when we account for who the buyer is, where they came from, and what they're trying to evaluate. Item‑aware listing pages. Context‑aware landing experiences. Surfaces that make Etsy's human connection visible before a buyer commits to a click.

As the Senior Product Manager, Buyer Experience (Web) you’ll shape strategy and guide delivery for some of the highest‑impact surfaces on Etsy. Working alongside design, engineering, data science, and research to turn open questions into shipped experiments. This is a full‑time position reporting to the Director of Product.

In addition to salary, you will be eligible for an equity package, an annual performance bonus, and competitive benefits that support you and your family as part of your total rewards package at Etsy.

• Candidates based in the United States are considered.
• Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered.
• For those within commutable distance, Etsy requires in‑office attendance once or twice per week depending on proximity.
• Etsy offers different work modes to meet the variety of needs and preferences of our team. Learn more about work modes and workplace safety policies here.

We work on problems where the answer isn’t obvious. A listing page for a $2,000 dining table should feel different from one for a $5 digital download. Earning the trust of a signed‑out comparison shopper who has never heard of Etsy takes different signals than re‑engaging a loyal returning buyer. We believe getting those distinctions right separates a good experience from a great one.

We value clarity, collaboration, and thoughtful execution. Our culture encourages experimentation, continuous learning, and strong partnership across teams. We believe phenomenal web experiences balance creativity with rigor — delivering measurable business impact while staying true to Etsy’s human‑centered brand.

Responsibilities

• Shape product strategy for surfaces that touch hundreds of millions of visits — grounded in data, user research, and a clear perspective on where the experience should go.
• Together with your squad, frame problems into crisp hypotheses: decide what to build, what to test, and what to set aside based on evidence, not momentum.
• Work closely with your squad to move from insight to prototype to shipped experiment. We care about being in the work together, not reviewing it from a distance.
• Steward your squad's goals and metrics — understand the funnel deeply and know what changes meaningfully improve conversion and retention.
• Navigate platform trade‑offs across desktop, mobile web, and in‑app browser, and collaborate broadly across Etsy, because the problems that matter here don’t live inside one team’s boundaries.

Requirements

• A track record of shaping product strategy and delivering meaningful outcomes on high‑traffic consumer web or e‑commerce surfaces.
• Deep comfort with quantitative analysis and A/B testing — you form hypotheses, design experiments, and interpret results critically.
• Ability to take a complex, ambiguous problem and develop a clear plan that a squad can rally around.
• Strong product perspective — you have opinions about what makes a web experience effective and can articulate why.
• Genuine curiosity about two‑sided marketplace dynamics and how buyer and seller behavior interact.
• Collaborative communication skills that build trust — you write clearly, listen well, and bring people along through the quality of your thinking.
• Enthusiasm for using AI tools to move faster and a thoughtful perspective on how AI is reshaping how buyers find and evaluate products.

Benefits

• Equity package
• Annual performance bonus
• Competitive benefits that support you and your family