Senior Product Manager / Marketing Manager

Context

As part of the strengthening of our marketing team, we are looking for a Senior Product Manager / Marketing Manager (fixed-term contract or freelance) to lead the Petfood category in a high-stakes and fast-evolving environment. This role is designed for a professional capable of managing shifting priorities, making fast and pragmatic decisions, and driving hands-on execution with strong business impact. The ideal candidate combines strategic thinking, operational excellence, and agility, thriving in a transforming environment.

Missions

• Lead the development and performance of the Petfood category for SPECIFIC at Dechra, reporting to the Marketing Director
• Define business and marketing priorities in a dynamic and high-impact environment
• Identify growth drivers and lead 360° marketing plans across all target audiences
• Analyze performance, market dynamics, competition, and opportunities to drive category growth and identify innovation needs
• Own category performance (sales, margin, market share) and monitor KPIs to make fast, data-driven decisions
• Manage marketing budget and ensure efficient resource allocation
• Drive the execution of marketing initiatives on the ground with the field force and KAM teams
• Lead product launches, activations, campaigns, and commercial tools
• Coordinate internal and external stakeholders, including KOLs, healthcare professionals, and agencies
• Drive projects across France and Europe with speed, pragmatism, and autonomy
• Activate key marketing and digital levers: e-commerce, CRM, content, acquisition, media, trade marketing
• Monitor performance and continuously optimize ROI
• Deliver measurable business impact through data-driven approaches
• Work closely with sales, trade marketing, medical, digital, and international teams
• Act as a key and trusted stakeholder in a matrix environment
• Influence and align cross-functional teams without direct authority
• Contribute to structuring processes and ways of working in a developing organization

Tools & Environment

• Marketing budget management (A&P)
• 360° marketing plans and omnichannel activation
• Digital marketing levers including e-commerce, CRM, content, acquisition, media, trade marketing
• Coordination with KOLs, healthcare professionals, agencies
• Cross-functional collaboration in matrix organizations
• Projects across France and Europe

Requirements

• Master’s degree in Marketing / Business
• Minimum 7 years of experience in marketing
• Proven experience as Senior Product Manager / Brand Manager / Category Manager
• Fluent English and French
• Experience in animal health or human health is a plus
• Ability to operate in ambiguity and fast-changing environments
• Strong decision-making and execution capabilities
• Solid understanding of digital levers and ROI management
• High level of autonomy, entrepreneurial mindset, and pragmatic approach
• Hands-on profile, able to execute as well as to lead