Senior Product Manager

Job Summary

The role of Senior Product Manager is to assist CBFS General Manager & Head Of Business Development to prepare product construct and execution project plans for High Impact / First To Market Business Initiatives.

He will assist with planning, coordination, implementation, monitoring and evaluation of the project. He will play a key role in driving business strategy for our existing products (sales volume) as well as developing new product initiatives, marketing campaigns, with the aim of driving mass adoption of CBFS’s products across the country.

Key Accountabilities

Product and Business Initiative Related

• Work with Regulators, Project Consultants, Business & Risk teams to formulate product structures phase-wise project roll-out plans
• Upgrade and refresh the trade applications to make it state of the art.
• Work with QSE, QCSD & QFMA teams to automate and enhance new processes.
• Develop social media communication strategy of business to enhance brand profile and market reach
• Facilitate BRD requirements / delivery of Operational Process Automation, Enhanced Analytics & Documentum Projects
• Support Business Development Head on the delivery & development of new product initiatives to enhance market share and financial commitment delivery to management.
• Develop Margin Lending product penetration levels, participation rates and trade flows
• Works in defining the project scope and in the development of the Work Breakdown Structure to facilitate decision-making for product/project start-up.
• Preparation of the Product Development Plan and other key documents to support the project.
• Assists with the development of the overall budget for the project as well as for project components and conducts budget reviews and analyses in conjunction with the Project Accountant for discussion with Management.
• Assist in developing BRDs
• Interfaces with project contractors, keeps track of their deliverables, and keeps the Project Manager up-to-date.
• Prepares regular reports to assist the Management to track the progress of project components to ensure schedules and deadlines are being met.
• Ensure compliance to operational risk policy, QFMA regulation and compliance guidelines while developing & building new products & growth initiatives.
• Performs any other related duties.

Quality Control

• Ensure that all product launches or Process improvements are documented in Standard Operating Procedures (SOP) and checklists are implemented and followed at all times. Where an activity is not documented by an SOP, initiate preparation/amendment and finalization of the same in accordance with CBFS’s guidelines
• Identify and document processes in line with regulatory requirements and accepted efficient practices for newly launched products/services. Assume a proactive role in liaising with department Heads and external parties.
• Report any adverse events / gaps in SOP’s / violation of bank’s policies to line manager and ensure these are managed in a manner where the negative effects are significantly reduced

Marketing and Promotions

• Promote new/existing products through promotional campaigns to increase the uptake of the new products and services.
• Actively involve in conceptualising and developing advertising promotions and launch it within the agreed timeframe.
• Ensure that CBFS is promoted well on the social media platforms.
• Assess the effectiveness of these campaigns

Other Accountabilities

Key Interactions

Competencies

• Adaptability/Flexibility
• Communication
• Creativity/Innovation
• Decision Making/Judgment
• Dependability
• Initiative
• Integrity/Ethics
• Interpersonal Skills
• Listening Skills
• Problem Solving/Analysis
• Teamwork

Skills

• Ability to interact with internal and external stakeholders
• Ability to work under pressure
• Accuracy and attention to detail
• Arabic speaking preferred
• Awareness of local cultural and social factors, and labour law provisions
• Bilingual (Arabic & English)

Education

• Bachelor degree or equivalent