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Senior Product Manager

ABN Innovations

Conyers · On-site Full-time Senior 6d ago

About the role

About the Role

We are looking for a Senior Product Manager who will be responsible for managing, growing and developing a long-term strategic roadmap for assigned product portfolio at Client’s Systems business unit. He/She would be responsible for all aspects of the product life cycle management and develop, manage and implement product/customer and marketing strategies, new product development programs, value propositions, pricing & commercial launch to maximize profitable growth for assigned product lines. This role will also be responsible for day-to-day project management of key product development; sales and complexity reduction initiatives as well as managing the assigned product line P&L in terms of share & margin. The role requires strong cross-functional leadership, business acumen and interpersonal skills.

What you’ll be responsible for in this role:

Strategic Market, Customer & Competitive Analysis

  • Develop a thorough understanding of the overall market, including overall size/growth in retail grocery segments, industry trends/landscape, competition as well as insights and needs of customers and buying value chain.

Formulate Strategy & Opportunity

  • Develop multigenerational Product Line Roadmaps and secure cross-functional leadership consensus at least yearly.
  • Conduct voice of the customer (VOC), primary and secondary research to facilitate development of product strategies, product plans, and identification of new products and services opportunities.
  • Identify and lead strategy projects to evaluate and provide strategic direction for innovative growth opportunities that leverage technology trends (e.g. connectivity), market trends, and integrated solutions.
  • Ensure the development and maintenance long term Technology Plans and Product Road Maps for assigned product lines.

Concept & Product Development

  • Lead cross-functional new product development teams.
  • Lead all aspects associated with the product definition, product development, pricing, market introduction, sales tools, and promotion plans.
  • Lead NPD Stage Gate and BCA (Business Case Analysis) processes to launch new products from concept to full commercialization
  • Working closely with Finance, lead development of the pro forma with complete financial analysis and sales forecast for all proposed new products.
  • Develop the positioning strategy of all products and services considering price, volume, share and profitability.
  • Conduct VOC to identify market requirements and trends to drive continuous improvements and to identify product enhancements opportunities.
  • Ensures assigned products are responsive to market needs to maintain and/or improve market penetration and share position.
  • Partners with Engineering on product development.
  • Ensures product development meets expectations and timelines.

Go-To-Market Execution & Launch

  • Collaborate with corporate marketing to develop and deliver training materials for the assigned products to support training programs.
  • Serve as subject matter expert for assigned products to support internal team, field sales, distributors and end users.
  • Support the marketing communications team to develop appropriate collateral support for catalogs, launch kits, competitive alerts, sales communications, instruction sheets, etc. ensuring a successful commercial launch.

Portfolio & Lifecycle Management

  • Lead all product line marketing related activities and champion cross-functional activities to maximize overall product line performance including revenue growth, margin improvement, cost reduction, quality and delivery.
  • Direct the implementation of category strategies and plans for assigned products and coordinate necessary cross-functional activities.
  • Communicate with and influence other departments in the development of strategic marketing plans and programs related to assigned products.
  • Manages product specification, cost, quality, delivery, and data integrity as it relates to assigned products.
  • Monitor and assess competitive products and programs and as a result develop and implement proactive strategies to strengthen the product line’s competitive edge.
  • Evaluates assigned products for obsolescence and communicates recommended product replacement.

Basic Qualifications

  • BS or BA degree required.
  • 10+ years of Product Management, Marketing, Strategy, Engineering, Business Development or related experience.

Preferred Qualifications

  • MBA strongly preferred.

To be a great fit for the role:

  • Solid experience interacting with both internal and external customers is required.
  • Past Experience in marketing, product management &/or commercial roles with progressively increasing responsibility.
  • Refrigeration & Food Retail industry experience preferred.
  • Proven skills in product marketing and product life-cycle management; should be “Advanced” in the preponderance of Product Management Competencies.
  • Proven ability to lead courageously, to drive large cross-functional teams to success in challenging situations.
  • Must works well with others - inspires trust and open communication amongst team members and peers.
  • Proven ability to influence at all levels of the organization cross-functionally.
  • Excellent communication and presentation skills, including strong active listening skills.
  • Proven ability to analyze, interpret and draw meaningful and accurate conclusions from data.
  • Proven ability to conduct complex financial analyses, to develop financial models and interpret P&L statements.
  • An energetic, resourceful and hands-on individual with a strong bias for action, someone who commits himself/herself fully to stretch goals and who is dedicated to developing and delivering outstanding results.

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