Senior Product Marketing Manager

Overview

Judge Consulting Group (JCG) is seeking a hands-on, strategic leader to drive product marketing and lead generation for our AI portfolio. This role is critical as we shift from product launch to scalable revenue generation by building a repeatable demand engine and aligning closely with sales.

AI Product Marketing

• Own positioning, messaging, and differentiation for AI solutions, including Judge Copilot Adoption Studio
• Translate AI capabilities into clear business value (ROI, efficiency, measurable outcomes)
• Develop core sales and marketing assets (decks, one-pagers, demos, use cases, competitive positioning)

Lead Generation & Pipeline Development

• Build and execute a scalable lead generation strategy aligned to revenue targets
• Develop multi-channel campaigns (LinkedIn, email, webinars, events)
• Drive measurable pipeline through structured funnel management (lead → qualified → revenue)

Go-to-Market Execution

• Lead GTM strategy and execution for AI offerings
• Ensure consistent messaging across leadership, sales, and marketing
• Support launches, campaigns, and ongoing field enablement

Sales Enablement

• Work directly with sales teams to improve win rates and accelerate deal cycles
• Equip the field with tools, messaging, and training to effectively sell AI solutions
• Support strategic deals when needed

Performance & Reporting

• Establish and track KPIs tied to pipeline and revenue
• Provide visibility into campaign performance and marketing ROI
• Continuously optimize based on results

Qualifications

• 8–12+ years in product marketing, demand generation, or GTM leadership
• Experience driving pipeline and revenue for B2B technology or consulting services
• Strong understanding of enterprise sales cycles
• Preferred experience with AI, Microsoft ecosystem, or similar offerings