Senior Product Marketing Manager

At Sage, we’re here to knock down barriers so everyone can thrive, our customers, our partners, and our people. We empower millions of businesses around the world with innovative technology that makes accounting, HR, payroll, payments, and more effortless.

Now, we’re looking for a Senior Product Marketing Manager, France to help us win in one of the most competitive and fast-evolving markets in Europe. This is not a traditional PMM role. This is a strategic growth role at the heart of our ambition to scale Sage Active in France, defining how we compete, how we differentiate, and how we drive real commercial impact in an AI-first world. You will shape who we target, what we sell, why we win, and how we grow in a market where competition is intense and the rules are being rewritten by AI and embedded finance.

Why Join Sage? At Sage, you’ll find a place where your ideas matter and your work has purpose. We’re proud to be shaping the future of business technology and you’ll have the chance to help define how we bring that innovation to life in France.

You’ll join at a moment where: • AI is redefining how products are built and bought. • The SMB market is being reshaped by new entrants and new models. • Product Marketing is becoming a critical strategic function driving growth.

You’ll have the opportunity to: • Work on one of Sage’s highest-priority growth bets. • Influence both product strategy and commercial outcomes. • Operate in a role with real ownership and visibility. • Be part of a team that values ambition, clarity, and impact. • If you want a role where your work directly shapes market success, this is it.

This role is hybrid and based 3 days a week in our Paris or Bordeaux office.

What You’ll Be Doing? As our Senior Product Marketing Manager for France, you will play a strategic role; owning the connection between product, market, and revenue.

You will define and execute the strategy that drives growth for Sage Active in France, including: • Defining where Sage Active wins in France: target segments, ICPs, and highest-value opportunities. • Turning customer and market insight into clear strategic decisions (not reports). • Owning category positioning and differentiation vs competitors (e.g. Pennylane, Regate). • Building value propositions that connect product capabilities to real customer outcomes. • Defining and evolving pricing and packaging aligned to value and willingness-to-pay. • Creating messaging architectures and narratives that drive clarity across Product, Sales, and Marketing. • Ensuring all messaging is validated with evidence, testing, and real customer feedback. • Providing GTM direction (who, why, what, how) to RTR/Growth teams — not execution. • Influencing product strategy by bringing market reality into roadmap decisions. • You will work cross-functionally with Product, Sales, Marketing, and leadership teams to ensure alignment, clarity, and execution at speed.

About You You’re a product marketer who loves the intersection of product, strategy and customer. You understand what makes the French market unique, and you know how to translate global vision into local relevance. You’re comfortable partnering across functions, managing multiple priorities, and making decisions backed by data and insight.

You likely bring: • 5+ years experience in Product Marketing, Product Strategy, or similar roles in SaaS, fintech, or software • A strong track record of defining positioning, GTM strategies, and driving measurable business impact • Deep understanding of market dynamics and customer needs, ideally within the French SMB ecosystem • Experience working cross-functionally and influencing stakeholders in complex, matrix organisations • Ability to translate data and insight into clear strategic decisions and actions • Strong storytelling skills- grounded in evidence, not opinion • High curiosity and comfort working with AI tools to enhance insight, messaging, and performance • Fluency in French and English • You’re comfortable with ambiguity, biased towards action, and motivated by building things that win in the market.

What's in it for you? • Hybrid work mode: 2 days of Remote working per week. • International mobility: possibility to work abroad for up to 10 weeks over 12 months, in more than 40 countries. • Meal vouchers: €10 per day, 60% covered by Sage. • Transport: reimbursement of up to 80% of the public transport subscription. • 5 paid days per year for volunteering. • Well-being & personal development: access to coaching, the Calm app, and 5 days of training leave per year. • Other great benefits offered by the CSE.