(Senior) Product Marketing Manager

Your Impact

Procurement is the single biggest cost position for industrial companies - often 60-70% of revenue. It's also their biggest lever to drive profitability - something the European industry needs more urgently than ever. However, most companies still run procurement manually with outdated tools. That’s Tacto’s window of opportunity: bringing AI to strategic procurement so teams can move faster and unlock savings at scale.
As a (Senior) Product Marketing Manager at Tacto, you'll build and own the PMM function - positioning, packaging, launches, enablement. You won't step into a finished machine. You'll define the narratives and GTM playbooks that shape how thousands of industrial companies perceive and adopt Tacto.

Your Tasks

• Positioning & Messaging: Own how Tacto shows up in the market - craft narratives that resonate with procurement leaders, C-level buyers and cut through the noise
• Product Launches: Drive go-to-market for new features and products end-to-end - from strategy to execution to measuring impact
• Sales Enablement: Build the content, decks, and battlecards that help our sales team win deals and expand revenue.
• Pricing & Packaging: Together with our GTM leadership you define how we optimize our pricing & packaging for conversion and expansion
• Competitive Intelligence: Keep a pulse on the market - understand where we win, where we lose, and how to sharpen our edge
• Thought Leadership: Partner with marketing to position Tacto as the voice of modern procurement through content, events, and campaigns

Your Profile

• You're motivated to build something from the ground up and enjoy working hands‑on in a fast‑moving environment
• Minimum 2+ years in B2B SaaS Product Marketing (ideally Series B+) or 1‑2 years in consulting with strong exposure to software products and GTM strategy
• You've seen what great PMM looks like and are ready to build and shape the function yourself - while still being deeply involved in execution
• You combine creative storytelling with commercial instinct - you can translate technical capabilities into customer value and understand how positioning drives revenue
• You think in systems: positioning, packaging, pricing, and enablement as one connected engine, not isolated workstreams
• You use AI tools daily and experiment with new workflows
• Excellent communication skills in both English and German, written and verbal
• You're proactive and adaptable, comfortable with the pace and ambiguity of a fast‑growing company
• Bonus: Experience in procurement, supply chain, or selling to industrial companies

We know that nobody is perfect and therefore have no specific 'minimum qualifications'. If the role sounds interesting to you, we would like to know more about you - whether you already fulfill all the qualifications or not.

Why Tacto

• Real impact, real numbers: 10% savings on €200M spend = €20M bottom line impact. Our customers' results are tangible and verifiable - that makes your job as a storyteller much easier
• Build the function: You won't inherit a playbook. You'll write it. Full ownership over what PMM looks like
• Top‑notch team: 100+ motivated & capable people, founded by CDTM/Berkeley alumni. You'll work closely with Josias (Head of Product) & Melinda (Marketing & Growth Lead)
• AI‑first: We built a truly AI‑first Platform and ship daily - you'll always have something meaningful to bring to market
• Setup: Munich (4 days office), competitive comp + equity

Who We Are

Tacto builds an AI‑driven procurement platform. Our mission is to strengthen Europe’s industry by future‑proofing their supply chains. We streamline how companies buy, negotiate and manage procurement – we help them optimize their by far largest cost driver to stay competitive in the long‑run. Trusted by hundreds of companies, Tacto transforms procurement into a strategic advantage.
Based in Munich, our team of builders, entrepreneurs and industry experts is creating technology that truly matters. We’re backed by some of the best investors in the world including Sequoia Capital, Index Ventures, Cherry Ventures, Visionaries Club, UVC Partners as well as the founders of Personio, GetYourGuide, Helsing & Forto.

Why It Matters

The industry forms Europe’s economic backbone, driving more than a fourth of Germany’s GDP and providing over 30% of jobs. These hidden champions and global market leaders manufacture the physical world around us, from the machines that build our cities to the medical devices that save lives.
Today, a world of growing uncertainty and disruption is threatening their position. To stay stronger and competitive, the industry must unlock new efficiencies – and procurement is their largest, strategic lever to do so.
At Tacto, we deliver tangible cost savings and strategic resilience at a time when it’s needed most. Our work extends beyond technology – it’s about protecting the foundation of Europe’s economy for generations to come.

What We Offer

• An environment where we enable you to have an impact and where we focus on outcomes, not time‑tracking
• A vibrant in‑office culture (4 days/week) in a beautiful office
• 26 + 4 vacation days per year (4 fixed “company rest days”)
• Wellpass membership and access to Jobrad, for your health
• Additional voluntary pension contribution and KITA subsidy, for you and your family’s future
• Competitive salary & meaningful equity stake, so you are invested in our success

Tacto is an equal opportunities employer. We are committed to equal employment opportunity regardless of race, religion, sexual orientation, age, marital status, disability or gender identity. Please do not submit personal data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, data concerning your health, or data concerning your sexual orientation.